Beyond Organic, Choosy Moms Want Only Fresh Foods For Baby

Moms are seeking fresh alternatives to conventional organic jarred baby foods as concern about over-processed foods mounts. Retailers nationwide are responding as “fresh offerings” becomes one of the top 3 reasons for shoppers choice of store, and emphasis on fresh has become the number one retailer marketing strategy, according to a recent survey by Progressive Grocer.

In the push towards fresh, moms increasingly are cooking from scratch, or seeking fresh alternatives, like HOMEMADE BABY, a recently launched fresh all-organic baby food.

Jodi Greebel, MS, RD, CDN, and a noted New York dietitian and President of Citrition, a nutrition counseling company, says, “If you’re trying to improve the overall health of your family’s diet, eating more fresh foods is your best bet. Fresh food is superior in nutritional content and taste and helps you avoid additives found in processed foods. Fresher, less processed foods are better for your baby or toddler.”

Theresa Kiene, Co-Founder & Chief Executive Mommy at HOMEMADE BABY and a noted advocate of feeding babies fresher foods, says she encourages parents to cook from scratch when she speaks about baby nutrition to mommy groups across the USA. Kiene says, “Cooked from scratch is the gold standard for moms.” And, she continues, that “cooking from scratch is not always practical for todays’ busy parents. We created HOMEMADE BABY, to help parents feed their babies and toddlers the freshest organic foods possible, so they live healthier lives.”

Getting babies to eat vegetables can be a challenge, so providing the best tasting fruits and veggies helps ensure they’ll eat enough. And recent studies prove that feeding fresh fruits and vegetables supports your baby’s healthy eating habits.

Green concerns are another factor in moms’ choice for fresh. Producing jarred and frozen organic baby foods consume five times more energy compared with fresh alternatives like HOMEMADE BABY’s fresh all-organic baby food.

America’s freshest all-organic baby food is available in the chilled dairy section at natural foods retailers nationwide. HOMEMADE BABY is certified USDA organic, gluten free, and kosher. The baby food is available in 10 scrumptious recipes, and priced between $2.49-$2.99 for a two pack of 4-ounce cups. To find a nearby retailer, visit homemadebaby.com.