June 16, 2008

Star Power Behind New Book: Earthbound Farm Co-Founder Myra Goodman Joins Celebrity Support for ‘Healthy Child, Healthy World’

By Marc Cabrera, The Monterey County Herald, Calif.

Jun. 16--Tending a raspberry farm after college was the turning point for Earthbound Farm co-founder Myra Goodman and her husband.

In the book "Healthy Child Healthy World" by Christopher Gavigan, Goodman admits that when growing up in New York, she was not aware of how food was produced. It wasn't until she came to California for college and got the opportunity to run a farm that she got her crash course in food production and organics.

"When you're the person who's going to handle chemicals, breathe them, apply them to your farm, then eat food grown with them and sell it to people who come to your farm stand, you realize 'These chemicals actually kill pests and weeds,'" Goodman wrote. "That was our wake-up call."

"Healthy Child, Healthy World" is a 304-page book with advice from health experts on proper diet and health planning for families, particularly those with young children.

Gavigan is CEO and director of Healthy Child Healthy World, a national nonprofit dedicated to protecting the health and well-being of children and families through cleaner, greener and safer lifestyle changes.

The book is a collection of essays written by health experts and celebrities. Among those who contributed are Oscar-winning actress Gwyneth Paltrow, along with Brooke Shields, Kate Hudson, Tom Hanks and Tobey Maguire and Erin Brockovich. Actress Meryl Streep wrote the forward.

Goodman's contribution is an extension of her involvement with Healthy Child Healthy World. She has

been a part of the organization for years, serving on the advisory board. Earthbound Farm has been a sponsor for several years as well.

"It's so in line with what Myra cares about, and that's creating a healthy environment for kids and people," said Samantha Cabaluna, director of communication for Earthbound Farm.

To help promote the book, the company has set up a health quiz on its Web site, www.earthboundfarm.com. People who participate in the quiz will receive coupons for company products. Earthbound Farm will also donate a dollar for each quiz taken, with hopes of raising $20,000.

The book is also being sold at the farm stand in Carmel Valley. Five dollars from the sale of each book will go to Healthy Child Healthy World.

Marc Cabrera can be reached at 646-4345 or [email protected]


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