June 17, 2008

Lance Armstrong’s New Web Community, LIVESTRONG.Com, Selects Westlake Dermatology & Cosmetic Surgery As Sole Provider of Skincare and Plastic Surgery Videos

Westlake Dermatology & Cosmetic Surgery (www.westlakedermatology.com), Central Texas' leading provider of skin rejuvenation, laser treatments, Botox and dermal fillers, cosmetic and plastic surgery as well as state-of-the-art dermatology care, announced today it has been selected as the sole provider of plastic/cosmetic surgery and dermatology informational videos for the new LIVESTRONG.com Web community.

Demand Media teamed with the Lance Armstrong Foundation and Lance Armstrong to create LIVESTRONG.com, the definitive health, fitness and lifestyle destination.

LIVESTRONG.com will help people take charge of their life by providing them a full 360-view on diet and nutrition, fitness, personal and health-related topics. It features powerful social media and interactive tools, as well as high-end, engaging content and the most up-to-date health and scientific news.

Three doctors at Westlake Dermatology & Cosmetic Surgery were selected for the short videos. Dr. Gregory Nikolaidis, president, provided information on laser resurfacing and skin rejuvenation, laser assisted and traditional liposuction, Botox and dermal fillers as well as anti-aging information for people in all age groups.

Dr. Cameron Craven, director of plastic surgery, provided information on all other plastic/cosmetic surgery procedures and Dr. Lisa Rhodes, director of dermatology, provided information on skin disease, hair loss, skin cancer and treatments for said conditions.

All three doctors have been featured in numerous local and national news stories and Dr. Nikolaidis regularly travels internationally to lecture doctors on the latest in cosmetic procedures.

"We are so honored to be selected to be working with Lance Armstrong and LIVESTRONG.com and will continue to provide informational videos as new techniques and technologies emerge in the world of dermatology and cosmetic/plastic surgery," said Dr. Cameron Craven, director of plastic surgery. "To be in the company of doctors from MD Anderson and Johns Hopkins (who are also providing content) is really exciting."

One of the most important content components is original and unique videos. With approximately 6,000 video segments, LIVESTRONG.com contains the largest library of original video content in the health marketplace. These videos highlight the information users are searching for in terms of health, diet, fitness and nutritional information. And these videos are truly unique to the Web. This unique Web community includes:

-- Lance Armstrong as a daily source of inspiration and motivation

-- Trusted expert content

-- Easy, interactive tools that help you take action

-- A strong, engaged user and expert community to provide support and inspiration

About Westlake Dermatology & Cosmetic Surgery

Westlake Dermatology & Cosmetic Surgery provides the very latest in skin rejuvenation and cosmetic and plastic surgery as well as state-of-the-art treatment for diseases of the skin. The practice of dermatology continues to be one of the fastest growing medical specialties with ongoing breakthroughs in skin care and repair. In our continuing commitment to excellence, we offer our patients full-service, comprehensive dermatology and cosmetic surgery care. Westlake Dermatology & Cosmetic Surgery patients have access to the most current medical technology and therapies available for lifelong healthy skin at any age.