June 18, 2008

HealthEd Wins the Silver 2008 In-Awe Award for Best Integrated Consumer Campaign

HealthEd, the leader in educational marketing, today announced that the agency and Amylin Pharmaceuticals have won the prestigious 2008 In-AWE (International Awards of Excellence) Silver Award for Best Integrated Consumer Campaign for the SYMLIN(R) Patient Support Program.

"The In-AWE Awards are highly regarded in the healthcare advertising and marketing industry. We are deeply honored by this recognition of our strategic, creative, and marketing skills. This award demonstrates HealthEd's talent for generating best-in-class work for our clients." said Kristin Patton, HealthEd Group's President.

The SYMLIN(R) Patient Support Program was designed in collaboration with actual patients and their healthcare teams. The overarching patient message, "Feel Like You're Finally Getting Somewhere" acknowledges the very real struggles patients living with diabetes have with controlling their blood sugar levels. Central to the program's success is helping patients to have appropriate treatment expectations, and supporting them during the critical first three months of treatment.

Leveraging behavioral science, adult learning principles, and strategic patient insights from Type 1 and Type 2 diabetes patients, this campaign is grounded in and shaped by a singular, relevant strategy of providing educational messages and interventions at key touch points--from the first script at point of care to the pharmacy, to the patient's home.

Amylin Pharmaceuticals is a biopharmaceutical company committed to improving lives through the discovery, development and commercialization of innovative medicines. The company is located in San Diego, California and has more than 1,500 employees nationwide.

The In-AWE Awards were founded in 1985 by the Healthcare Communication & Marketing Association (HCMA), an independent professional association, and are given in recognition of effective healthcare marketing that exemplifies outstanding strategic thinking, excellence in creativity and achievement of identified business results.

About HealthEd

HealthEd is a division of HealthEd Group, an independent company based in Clark, New Jersey. HealthEd is the leader in developing educational marketing programs for pharmaceutical, device and healthcare marketers including: strategic planning and consultation; direct-to-patient education and support; point-of-care educational programs; multichannel treatment adherence programs; branded and unbranded Web design and development; managed care-to-patients communications; third-party advocacy/nonprofit educational initiatives. For more information about the company and its services visit www.healthed.com.