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Fight Against Breast Cancer Receives Big Boost During Susan G. Komen Detroit Race for the Cure(R) With 344 Participants From Binson's, Northwood

Posted on: Wednesday, 18 June 2008, 12:00 CDT

DETROIT, June 18 /PRNewswire/ -- The fight against breast cancer received a big boost during the May 31st Susan G. Komen Detroit Race for the Cure(R) with the participation of 344 participants from the Binson's Home Health Care and Northwood, Inc. team.

For 26 years, the Komen Race for the Cure Series has been a celebration of life, hope and honor, giving a voice to millions of women and men and allowing survivors a powerful means to demonstrate to the world that breast cancer can be beaten. Detroit's Race, presented by the Barbara Ann Karmanos Cancer Institute, is a top-tier event in the Susan G. Komen Race for the Cure(R) series, the largest series of 5K runs/fitness walks in the world. This year's event had a crowd of 30,000 on more than 400 teams and 1,500 breast cancer survivors. More than 1.5 million participants took part in the signature awareness and fund raising event nationwide.

The team, the largest in the Detroit race among companies with up to 500 employees, took home the largest corporate team award in that category and the Outback Steakhouse "Grow Getters" award, which recognizes teams with the biggest proportional jump in membership in one year. Binson's and Northwood's team grew to 344 members this year from 122 members in 2007.

"We issued a challenge to our company to provide 250 participants in this important annual event," said Binson's President and CEO Jim Binson. "I'm proud to say that we overshot that number by almost 100.

"We have been proud partners with Karmanos Cancer Institute in raising awareness, research and treatment dollars for cancer patients and survivors for years. Their mission is directly in line with what we love to do most -- to help people live better lives," he said.

Binson's and Northwood, Inc. are longtime supporters of the Karmanos Cancer Institute, hosting annual events to benefit the Institute and participating in the Race for the Cure every year with team members, volunteers and sponsorships. This year, Binson's and Northwood, Inc. were sponsors of the Survivor Cafe, which provided refreshments and a resting place for the survivors participating in the race.

In addition to its annual participation in the Komen Detroit Race for the Cure, Binson's annually hosts a Chili Cook-Off and Survivor's Luncheon and Fashion Show to benefit Karmanos Cancer Institute. Binson's also hosts other events or helps support the Muscular Dystrophy Association, the Michigan Parkinson Foundation, Gilda's Club, Habitat for Humanity and other organizations.

About Binson's Home Health Care Centers: Since 1953, Binson's has provided innovative home health programs and durable medical equipment such as wheelchairs, hospital beds, incontinence products, oxygen and other therapy services. Binson's pioneered home infusion treatments and respiratory health programs in the state of Michigan that have saved consumers and government payers millions of health care dollars.

Binson's has grown from a community-based retail pharmacy to one of the largest independent providers of home health care products and services in the United States. More than 1,500 customers visit Binson's retail facilities and joint-venture locations every day. An additional 20,000 customers a month receive health care supplies delivered to their home through the Binson's Service Plus program. To find out more, visit http://www.binsons.com/.

About Northwood, Inc.: Northwood, Inc., a wholly owned subsidiary of Binson's Home Health Care Centers, provides a series of streamlined and cost-effective services to large employers, insurers and other large payers to deliver durable medical equipment, prosthetics/orthotics and medical supplies nationwide through a network of more than 4,000 providers.

Northwood ensures that everything from paper claims to eligibility checks to provider payments is handled efficiently, smoothly and quickly by backing its processes with one of the industry's most adaptive technology platforms, years of experience in process improvement and a team of highly qualified people.

Northwood is accessible to the enrollee, group client, referral source and provider on a centralized basis to ensure the highest standard of quality service. Website: http://www.northwoodinc.com/.

About the Barbara Ann Karmanos Cancer Institute: Based in Detroit, the Barbara Ann Karmanos Cancer Institute is committed to a future free of cancer. The Institute is one of 41 National Cancer Institute-designated comprehensive cancer centers in the United States. Caring for more than 6,000 new patients annually and conducting more than 700 cancer-specific scientific investigations programs and clinical trials, the Karmanos Cancer Institute is among the nation's best cancer centers.

Through the commitment of 1,000 staff, including nearly 300 faculty members, and supported by thousands of volunteers and financial donors, the Institute strives to prevent, detect and eradicate all forms of cancer. The Karmanos Cancer Institute was originally established in 1943 as the Detroit Institute for Cancer Research, which then became the Michigan Cancer Foundation.

The Institute was renamed the Barbara Ann Karmanos Cancer Institute in 1995 in memory of the late wife of Peter Karmanos, Jr., chairman and CEO of Compuware Corporation. Barbara Ann died at the age of 46 after an eight-year battle with breast cancer. To learn more about the Barbara Ann Karmanos Cancer Institute, its activities, or how you can get involved, visit http://www.karmanos.org/ or call (800) KARMANOS.

For more information on the Race, please visit http://www.karmanos.org/detroitraceforthecure.

Binson's Home Health Care Centers

CONTACT: Michelle Martinez Bassett or Tina Bassett, both of Bassett &Bassett, Incorporated for Binson's Home Health Care Centers, +1-313-965-3010[24/7/365]

Web site: http://www.binsons.com/http://www.northwoodinc.com/http://www.karmanos.org/detroitraceforthecurehttp://www.karmanos.org/

Source: PRNewswire

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