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Humana Launches Spanish-Language Telephonic Health Risk Assessment

Posted on: Wednesday, 18 June 2008, 12:01 CDT

Humana Inc. (NYSE: HUM) announced today that its telephonic health risk assessment, providing a measure of health and resources on individual wellness and lifestyle needs, is now available for members in Spanish.

Humana Health Assessment (HHA) is a confidential health risk questionnaire providing a benchmark to the member on health status and an individualized action plan to better understand and improve personal well-being.

"The launch of Humana Health Assessment in Spanish is an important component of Humana's initiatives to improve communications to minority members and positively impact access to wellness services," said Steven Goldberg, M.D., Humana's Corporate Medical Director, Clinical Policy. "The ultimate goal is to eliminate any disparity in access to healthcare services so that we help each member pay more attention to their health, feel better about their health, be more productive and have lower long-term health care costs."

The Spanish-language phone version of the health assessment was launched to facilitate communication with the growing segment of Hispanic members enrolled in Humana health plans. A large number of membership within Humana is located in states where, according to the U.S. Census Bureau, Hispanics are the largest minority population. These states include Florida, Texas, Arizona, California, Nevada, New Mexico, Colorado, Oregon, Utah and Washington.

The estimated Hispanic population of the United States as of July 2006 is 44.3 million making people of Hispanic origin the nation's largest ethnic or race minority. There are 32.2 million U.S. household residents age five or older who speak Spanish at home. Hispanics now comprise 15 percent of the nation's population, according to the U.S. Census Bureau, and are expected to comprise 20 percent of the population within the next 20 years.

Members may access the Humana Health Assessment by calling toll free (866) 444-6096. Participants are prompted to select English or Spanish before beginning the assessment.

Members calling the number will answer questions about their health and will then receive a confidential, Spanish-language profile tailored to them within 14 days of completion.

Information provided through the assessment will also be analyzed to determine if the member might benefit from early referral to Humana's disease management programs, HumanaBeginnings program for expectant mothers or Personal Nurse.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health and supplemental benefits companies, with approximately 11.4 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company's web site at http://www.humana.com, including copies of:

-- Annual reports to stockholders;

-- Securities and Exchange Commission filings;

-- Most recent investor conference presentations;

-- Quarterly earnings news releases;

-- Replays of most recent earnings release conference calls;

-- Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);

-- Corporate Governance Information.

Source: Business Wire

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