June 24, 2008

Health Dialog Wins Twice at the 2008 HeSCA Media Festival

Shared Decision-Making(R) Videos Provide Evidence-Based Healthcare Information

Commonwealth Creative Associates

Jennifer Violette, 508-620-6664

[email protected]

Logo: http://www.healthdialog.com

Health Dialog Services Corporation today announced that two of its Shared Decision-Making(R) videos were honored at the 34th Health and Science Communications Association (HeSCA) Media Festival held on June 21, 2008 in New Haven, Connecticut. The two videos, "Treatment Choices for Coronary Artery Disease" and "Treatment Choices for Knee Osteoarthritis," were each presented with a Bronze Award in the Patient Education category.

The HeSCA Media Festival is produced by the Health and Science Communications Association, an international health sciences media forum in which entries in print, film, video, still media, and interactive media compete for distinguished honors and visibility. The festival recognizes health communications media that demonstrate outstanding design and production values. Submissions are evaluated on technical quality, production values and techniques, educational design, technological innovation, creativity, and craftsmanship.

The award-winning videos are part of Health Dialog's broader library of member support tools that present individuals with unbiased, evidence-based information on treatment options and condition management. The videos are just one of the resources offered to members through Health Dialog's Collaborative Health SupportSM program, a whole person health support program that encourages individuals to take a proactive role in managing their health. The content in Health Dialog's patient support materials is based on the research of the not-for-profit Foundation for Informed Medical Decision Making (FIMDM).

"We are very pleased that two of our videos were recognized at this year's festival," said Bill Brennan, Senior Vice President, Content Services & Product Development at Health Dialog. "All of our patient support materials are carefully prepared to provide individuals with the information they need to make informed decisions about their healthcare in collaboration with their physicians."

About Health Dialog

Health Dialog is a leading provider of health support services and is a wholly-owned subsidiary of Bupa, a global provider of healthcare services. Health Dialog helps physician groups, health plans, government agencies, and self-insured employers improve healthcare quality while reducing overall costs. The firm's support activities include analytic services (including predictive modeling), telephonic and online Health Coaching for a broad spectrum of conditions (with special emphasis on chronic conditions), healthy lifestyle initiatives, and a wide variety of other types of support for individuals, payers, and physicians. The goal of the various support activities is to help individuals develop more effective relationships with their physicians. For more information about Health Dialog, please visit their website www.healthdialog.com.

About HeSCA Media Festivals

The Health and Science Communications Association Festivals is an international forum for health sciences media. The purpose of the HeSCA Media Festival is to award health communications media demonstrating outstanding media design and production values. The HeSCA Media Festival is judged by leading bio-communication professionals with currency in the field. The criteria used in evaluating media are technical quality, production values and techniques, educational design, technological innovation, creativity, and craftsmanship of the media product. For more information, please visit www.hesca.org.

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