June 24, 2008

Nintendo and Starlight Celebrate New Fun Centers Featuring Wii at Childrens Hospital Los Angeles


 WHAT:  For 16 years, Nintendo and Starlight Starbright Children's Foundation have delivered more than 5,000 Fun Centers to more than 1,000 hospitals across the country, helping to combat anxiety and cultivate fun among seriously ill and hospitalized children. Now Nintendo and Starlight are furthering the fun by introducing the best-selling Wii(TM) console to new Fun Centers being sent to hospitals nationwide.  Nintendo and Starlight will celebrate the launch of the new Fun Centers at Childrens Hospital Los Angeles. Nintendo icon Mario(TM) will make an appearance at the event, delighting Nintendo fans by personally introducing kids to Wii games, including the red-hot game Super Mario Galaxy(TM). The event will give sick children the opportunity to explore the world of Super Mario Galaxy, following Mario as he launches into space and encounters a multitude of crazy creatures on unbelievable planets.  In addition, child actor Allen Alvarado from Flight 29 Down will share his personal story that recently brought him to Childrens Hospital Los Angeles, where a Fun Center helped aid in his recovery from a traumatic car accident. While crossing the street with his father, Allen was hit by a car and thrown 20 feet, suffering a brain injury and being rushed to CHLA. When the nurses rolled in a Fun Center, Allen was responsive for the first time in several days, and the hospital staff continued to use the Fun Center to encourage the return of Allen's motor coordination skills.  WHO:   Mario, everyone's favorite Italian plumber Child actor Allen Alvarado, Lex on Flight 29 Down Don James, Nintendo of America's Executive Vice President of Operations Paula Van Ness, Starlight Starbright Children's Foundation's CEO Childrens Hospital patients, doctors, nurses and staff  WHEN:  Wednesday, June 25, 2008 Opening remarks begin at 10 a.m.  WHERE: Childrens Hospital Los Angeles (Chase Place Teen Lounge) 4650 Sunset Blvd. (corner of Vermont Avenue) (a) Media should meet in CHLA main lobby to be escorted to event 


-- Young patients learning to play on the new Fun Centers featuring the wildly popular Wii system and experiencing the Wii Remote(TM) controller

-- A costumed Mario character interacting with excited young patients

-- Allen Alvarado playing on the Fun Center and interacting with young patients

-- Young patients teaming up to explore outer space in Super Mario Galaxy

-- A ribbon cutting ceremony to debut the new Fun Centers

-- Wii b-roll will be available on-site


-- Interviews will be available with Nintendo of America, Starlight and Childrens Hospital representatives; interviews with children and their families may be permitted, pending hospital clearances