June 24, 2008
RedBrick Health to Help Hannaford Bros. Associates Take Ownership of Their Health
RedBrick Health, a health services company that is leading the transition from employer-sponsored health care to Consumer-Owned Health, today announced that their program has gone live with 2,000 associates at Hannaford Bros. who are enrolled in the Capital District Physicians' Health Plan ("CDPHP") health plan. Hannaford Bros. selected RedBrick Health as its Consumer-Owned Health partner to motivate and support Hannaford associates as they take ownership of their personal health.
In this role, RedBrick Health will provide a fully integrated set of services that will help Hannaford, a leading supermarket operator with 165 stores in the Northeast, to:
-- Provide associates with financial tools and incentive based behavior credits, a customized Personal HealthMap(SM) and independent customer service advocacy to establish greater individual responsibility and long-term lifestyle changes;
-- Enhance associates' understanding of the health care system and its related costs;
-- Realize health care savings through improved engagement in health programs and management of health care interactions.
"Hannaford is ranked among the best employers nationally for supporting healthy lifestyles among its associates," said RedBrick Health CEO Kyle Rolfing. "Now, the company is taking that commitment to the next level. We look forward to a long-term partnership with Hannaford that will not only motivate and support its associates as they take ownership of their health, but also begin to change the financial underpinning of how employers and associates share the cost of health care coverage."
"This new program for Hannaford's associates effectively complements our ongoing efforts to provide our customers and associates with innovative programs and resources that promote healthy lifestyles," said Peter Hayes, Director of Associate Health and Wellness. "RedBrick Health executives were at the forefront of the consumer-driven health movement, and we are thrilled to work with them as they advance the health care industry's efforts to manage costs by motivating, educating and supporting consumers to take ownership of their health."
About Hannaford Bros. Co.
Hannaford Bros. Co., based in Scarborough, Maine, operates 165 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. All Hannaford stores feature Guiding Stars, America's first storewide nutrition navigation system. Hannaford employs more than 27,000 associates. The company is owned by Delhaize Group of Brussels, Belgium. For more information visit www.hannaford.com.
About RedBrick Health
RedBrick Health, headquartered in Minneapolis, is a health services company that was founded in 2006 to lead the transition from employer-sponsored health care to Consumer-Owned Health. RedBrick Health uses financial tools and incentives, a customized Personal HealthMap(SM) and independent customer service advocacy to establish greater individual responsibility, long-term lifestyle changes, and substantial return on investment. An independent advocate that works with all employer-sponsored health plans, RedBrick Health focuses its services on both Fortune 1000 companies and their employees. For more information visit: www.redbrickhealth.com.