Interpublic Sponsors Women’s Empowerment Event in New York
Interpublic (NYSE: IPG) will be a corporate sponsor for the career development segment of the upcoming Women in Entertainment Empowerment Network (WEEN) “Don’t Judge Me…EmPower Me” event in New York City this weekend. The event is free to the public and is expected to attract over 3000 girls and women of all ages. It will be broadcast live on Power 105.1 FM. Interpublic is hosting the career development and civic involvement panel, which includes speakers from the advertising, music, magazine, media and modeling industries. IPG’s partnership with WEEN and the Girl Scout Council of Greater New York will help the marketing services company raise visibility for career opportunities and support leadership development in an important talent and consumer segment.
The purpose of the event is to encourage women to feel empowered with life-enriching information and positive self images. In turn, the event aims to help change the way women, particularly women of color, are portrayed in the media and cultivate career and personal development. Leaders from the worlds of music, television, radio, film, sports and corporate America will be on hand for the event which has been promoted through radio, community partners and online media, with a specific emphasis on Latina and hip-hop outlets. By participating in this event, organizations such as the Girl Scouts and companies like IPG will raise their visibility and create new connections in the urban female community.
Interpublic is involved with the event in several ways. Apart from sponsoring and participating in the career panel, IPG is also providing funding to support a program which allows girls under the age of 18 attending the WEEN event to join the Girl Scouts, the nation’s premier leadership program for girls. And through the career panel and a recruiting booth, IPG corporate and agency representatives will promote careers in advertising and recruit candidates.
“We’re excited to have representatives from our multicultural employee network and our fellowship program on hand to support this launch event for the EmPower Me national tour,” said Heide Gardner, Senior Vice President, Chief Diversity and Inclusion Officer for Interpublic. “There’s a well-known multicultural gap in our industry, and by getting out there at events like this one we can begin to fill that gap. We need to build the industry’s reputation and our agency’s profiles in this talent market. Reaching more people through the WEEN event and support for New York City Girl Scouting is a perfect fit for us,” Gardner continued.
“WEEN is pleased to be joined by Interpublic, a global provider of advertising and marketing services, at a time when the worldwide spotlight is on providing empowerment opportunities and career development for women. We look forward to providing vital information during our career panel this Saturday with IPG,” stated Valeisha Butterfield, Executive Director of the Hip-Hop Summit Action Network and WEEN Founder.
“This is a wonderful venue for our Girl Scouts to learn empowering life and work strategies from successful women who create the images so familiar to young women. It also presents an opportunity to reach girls who have not previously been exposed to the Girl Scout Leadership Development Program,” said Dolores Swirin, CEO of the Girl Scout Council of Greater New York.
Interpublic is one of the world’s leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more information, please visit www.interpublic.com.
The Women in Entertainment Empowerment Network (WEEN) is a coalition of women committed to supporting, promoting and defending the balanced, positive portrayal of women in entertainment and in society. WEEN is led by women executives in music, television, film, radio and other forms of entertainment. WEEN is a program of the Hip-Hop Summit Action Network. www.weenonline.org
About the Girl Scout Council of Greater New York
For 96 years Girl Scouts has helped girls grow strong through programs that build courage, confidence and character to make the world a better place. The Girl Scout Council of Greater New York is the oldest and largest leadership development program for girls, reaching over 21,000 girls between the ages of five and seventeen through the efforts of 7,000 trained and dedicated adult volunteers. Our girls come from each of the five boroughs of New York City. Sixty seven percent of the girls we serve come from low-income households. Our innovative programs in career exploration, financial literacy, science, and health coupled with traditional cookie, camp and community service programs address the realities girls face today while staying true to our Girl Scout tradition. Visit www.girlscoutsnyc.org to learn more.