July 1, 2008
Christine A. Student is Appointed Managing Director at Arista Marketing!
Arista Marketing Associates, a Publicis Healthcare Communications Group Company and leading provider of field-alternative messaging services for biopharma, today announced the appointment of Christine A. Student as Managing Director. In her new role as Arista's senior executive, Chris assumes company-wide responsibility for both day-to-day operations and long-term strategic planning.
Ms. Student has distinguished herself over a 20-year career in marketing, including management positions at Medical Education Systems, CEI/Wellscape, and FMC Corporation. Chris joined Arista in 1999, where she most recently served as Senior Vice President of Operations.
As Managing Director, Chris reports to Bill Pollock, CEO and President of the PHCG Non-Personal Messaging Unit. Speaking on behalf of the PHCG management team, Bill noted, "Chris embodies the very best of what Arista brings to our clients: a deep knowledge base, a lifetime of experience, and, above all, an unwavering commitment to flawless execution. I'm excited to see her step into this new leadership role."
For more information, please visit Arista's website at www.aristamktg.com.
About Arista Marketing Associates
Arista specializes in physician access beyond face-to-face detailing. We create live conversations with doctors, ranging from 2-minute teledetails to 20-minute web-based video details to 2-hour peer-to-peer teleconferences. Our 150+ communication specialists talk live with 100,000 professionals in an average month, and interact with thousands more through webchat, email, and fax. Website: www.aristamktg.com
PHCG Non-Personal Messaging Unit
PHCG Non-Personal Messaging Unit, led by William C. Pollock, CEO/President, provides digitally-based and non-personally-delivered messages and solutions to healthcare providers through four companies: Arista (www.aristamktg.com), Pharmagistics (www.pharmagistics.com), Publicis eHealth (www.publicisehs.com), and Scientific Voice (www.scientificvoice.com). Arista creates live conversations with doctors through teledetails, web-based video details, and peer-to-peer teleconferences. Pharmagistics provides sales and marketing support and PDMA sample accountability/compliance. Publicis eHealth specializes in KOL management systems and related Content Management and Delivery tools. Scientific Voice manages rep-driven promotional speaker programs.
Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.publicishealthcare.com
Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Website: www.publicisgroupe.com