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Susan G. Komen for the Cure(R)'s Circle of Promise to Mobilize African American Women Against Breast Cancer at 2008 Music Festival

Posted on: Thursday, 3 July 2008, 12:00 CDT

DALLAS, July 3 /PRNewswire/ --

WHAT: Circle of Promise Ambassadors Ebony Steele and Dr. Rovenia Brock (Dr. Ro) will bring the fight against breast cancer to the 2008 Essence Music Festival. Steele and Dr. Ro will share their view on breast cancer in the African American community during "Chick Chat" sessions. Platinum recording artist Lyfe Jennings and R&B newcomer Noel Gourdin will visit the Circle of Promise booth to greet fans and sign autographs for the first 100 people who visit the booth. Together, Circle of Promise and Essence will raise awareness through educational materials, dialogue and advice about how African Americans can help to combat breast cancer. Nationwide, African Americans have a lower incidence of breast cancer but are more likely to die from the disease. According to the National Cancer Institute, in Louisiana alone, African American women have breast cancer incidence rates similar to the national rate but have death rates 17 percent higher; they lead third in the nation for the highest death rates. For information on Circle of Promise visit http://www.circleofpromise.org/ WHAT: Circle of Promise Ambassadors host "Chick Chat": -- Ebony Steele, syndicated radio personality -- Dr. Ro, acclaimed author and nutritionist Special Guests: -- R&B artists, Lyfe Jennings and Noel Gourdin WHEN: Dr. Ro Health Chats and Book Signing: -- Friday, July 4 at 11:00 a.m. and 2:00 p.m. Ebony Steele and Dr. Ro Host "Chick Chat": -- Saturday, July 5 at 11:00 a.m. and 2:00 p.m. -- Sunday, July 6 at 11:00 a.m. WHERE: Essence Music Festival Booth #401 Ernest N. Morial Convention Center in New Orleans MEDIA OP: Members of the media are invited to stop by the Circle of Promise booth to cover the uniquely entertaining way our ambassadors educate Festival attendees about combating breast cancer in African Americans. (Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Susan G. Komen for the Cure

CONTACT: Ayona Anderson of The Axis Agency, +1-469-396-2638,aanderson@theaxisagency.com, for Susan G. Komen for the Cure

Web site: http://www.komen.org/

Source: PRNewswire

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