Axolotl Names New Marketing Director
Axolotl Corporation, the leader in health information exchange technology, has named Carol Somer director of marketing. A voice for patient safety, Somer is well known for her focus on promoting technologies that improve healthcare efficiency, quality and safety, and will report to Axolotl CEO Ray Scott who announced the appointment at the company’s Silicon Valley headquarters.
“We expect Carol’s activities to accelerate the industry-wide adoption of secure health information exchange. Her strategic skills, enthusiasm and determination will increase momentum for deploying Axolotl’s Elysium solutions for hospital systems and health information organizations.”
Before joining Axolotl, Somer served as principal of CBS Communications, a boutique marketing communications firm. Previous successes include director of marketing and public relations for Care Fusion (a patient safety technology solutions company serving Veterans Health Administration and other hospitals), corporate communications director for Vianeta Communications (a Silicon Valley medical transcription software company), communications director for Bridge Medical (where she partnered with the National Patient Safety Foundation and the Institute for Safe Medication Practices), and corporate communications director for APACHE Medical. All have since been acquired — most recently, Care Fusion and Vianeta by Cardinal Health and Spheris, respectively.
An associate National Press Club member, Somer studied journalism, handled media relations, produced several publications, and partnered with the Boston Children’s Museum and the Smithsonian Institute, during seven years at Boston (University) Medical Center.
Founded in 1995, Axolotl Corp. is North America’s leading provider of browser-based products and services for secure health information exchange and management. Its award-winning Elysium(R) Exchange suite enables healthcare providers to instantly share information, reduce costs, and improve quality and efficiency.
Today Elysium helps thousands of healthcare entities — including hospitals, health systems, regional health information organizations (RHIOs/HIOs), clinics, laboratories, radiology centers and physician practices — securely exchange clinical information for more than 25 million patients. Elysium’s community-wide Master Patient Index, EdgeServer(s), Interoperability Hub, Virtual Health Record, and EMR Lite with integrated e-prescribing are all provided as a software service. In addition, Axolotl-employed U.S.-based transcriptionists provide high-quality medical transcription services, rapid turnaround and total billing transparency using Elysium technology for report delivery.
Axolotl is based in San Jose and best known for introducing Clinical Messaging(R), now at the heart of all health information exchange.
On the Net: Axolotl site: www.axolotl.com
CONTACT: Axolotl Carol Somer 888-AXO LOTL 408-920-0800 x165 firstname.lastname@example.org
SOURCE: Axolotl Corp.