July 10, 2008
DC Brands to Focus Solely on More Health Conscience Brands
Today, DC Brands International, Inc. (PINKSHEETS: DCBR) announced that they will be solely focusing on their new line of H.A.R.D. Nutrition Functional Water Systems drinks for several reasons. This decision is primarily due to the recent onslaught of bad press on traditional energy drinks linking them to many health concerns. The company's CEO Richard Pearce said, "Since our decision to bring H.A.R.D. Nutrition to market, the more involved we have become over the past year with our health practitioners, doctors and medical experts. Their view of the traditional energy drink market is quite different from the general public. Still ringing in my ears are the words one juvenile diabetes doctor made just a few months ago when we were discussing our new line of H.A.R.D. Nutrition health oriented products. She commented about our Dickens and Turn Left products saying, 'With phenomenal products like H.A.R.D. Nutrition, what are you doing still selling this garbage?' She then said, 'I bet you within the next decade the traditional energy drink market will look very much like the tobacco and fast food industries do today.'"
Pearce continues, "It was not the first time we heard similar comments with respect to the traditional high sugar, high caffeine energy drinks and despite some unforeseeable and frustrating delays in finalizing our distributor network, we remain steadfast in the belief of our new line. It is not those comments that have led us to this decision, it is the fact that we need to drive a stake in the ground and provide one clear and consistent message. Facts are that we will still be in the energy drink market with our Wide Awake and Whacked Energy products. However, they are just new, healthier alternatives to traditional energy drinks. The excitement behind that brand is what is propelling the company forward and quite frankly we see it as our future. We understand that a lot of our shareholders want some clearer information, but they will have to hang in there and understand that what is about to happen is well worth the wait. Those uncomfortable with that should, as always, make the decision they believe best for themselves. However, our company feels very confident that we have a bright future ahead."About DC Brands International:
DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.
For more information on DC Brands International, visit their website at www.HardNutrition.com.
Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.
CONTACT: Keith Howard [email protected]
SOURCE: DC Brands International, Inc.