Kellogg Introduces New Smart Start Strawberry Oat Bites Cereal
Posted on: Wednesday, 16 July 2008, 09:01 CDT
Kellogg Company has added a new flavor to its Smart Start cereal: Smart Start Strawberry Oat Bites cereal.
According to the company, Smart Start Strawberry Oat Bites cereal contains whole-grain oats, potassium and low sodium. This cereal will help women keep their heart healthy, the company added.
Jennifer Garrett, director of nutrition marketing at Kellogg, said: "Heart health is a journey that requires a person to set their own goals and define success for themselves. Smart Start Strawberry Oat Bites cereal is one easy step along the way to accomplishing those goals."
Suzanne Steinbaum, a heart-health expert, said: "Small changes to promote heart health can add up to big results. Kellogg is not only making heart health taste better, but it's also offering women some great online tools, like BMI trackers and a heart disease risk assessment quiz."
Source: Datamonitor
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