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Instead Healthcare Announces Plans for Asian Distribution of Proprietary Feminine Product, Softcup

July 21, 2008

Today, women’s health company Instead Healthcare LLC announced a joint venture agreement with Hong Kong-based Health Sciences Limited for the launch and distribution throughout the Asia Pacific region of its unique, patented feminine hygiene product, INSTEAD(R) Softcup(R). Instead Healthcare and Health Sciences Limited, a fully integrated manufacturing and distribution company, plan to coordinate the timing of the launch with the 2008 Olympic Games in Beijing in August.

Softcup is a unique advancement in menstrual protection, offering women increased protection and ease of use during their periods. Cleared by the FDA, Softcup is made entirely of hypoallergenic, non-toxic, and non-absorbent materials. Because it is positioned entirely internally, Softcup can be worn during all types of physical activity, including sex, without revealing any trace of protection.

“We are very excited to partner with Health Sciences Limited and introduce Softcup to the female Asian market,” says Instead Healthcare Chairman Joe Pike. “Timing our Asia launch with the Beijing Olympics, when thousands of female athletes and spectators will be on the continent, gives us the ideal opportunity to share with many women a new protection option for their menstrual health.”

Distribution of Softcup in China, Hong Kong, Taiwan and ASEAN countries is being finalized, with the addition to have South Korea, Middle East countries and Australia/New Zealand duly represented before the end of the year. It is anticipated that the agreement will result in Softcup products being distributed in over 30 additional countries over the course of the next few years.

About Instead Healthcare LLC

Instead Healthcare LLC provides women with new and different choices for greater freedom and control of their reproductive and sexual health. The San Diego-based company is dedicated to offering women better options in health care segments where their needs are underserved with products that are thoroughly tested for safety and efficacy. Instead has focused research and development efforts on period protection and feminine hygiene, contraception, prevention of sexually transmitted infections including HIV/AIDs, and other conditions where vaginal therapy can be an effective preventative or treatment. More information about Instead and its products is online at www.softcup.com or www.amphoragel.com.




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