July 23, 2008
International Youth Group Launches New Web Site
MCALESTER, Okla., July 23 /PRNewswire/ -- The International Order of the Rainbow for Girls has announced the launch of a new Web site, http://www.gorainbow.org/ . The site allows visitors to learn about their dynamic youth group that teaches young girls about confidence, leadership and citizenship.
"Our new site better represents the real face of a Rainbow Girl," explained Marie Renda, the current Supreme Worthy Advisor for Rainbow Girls. "These young women are exemplary. They strive to become leaders with the skills and the confidence to face the world."
Rainbow Girls has a history of turning out high achievers. Former Supreme Court Justice Sandra Day O'Connor, former Miss America and actress Lee Meriwether, and Senator Olympia Snowe were all Rainbow Girls.
The new Web site is accompanied by a new marketing campaign entitled "I'm a Rainbow Girl." The friendly campaign, which includes literature, billboard, and newly designed casual apparel, features a fresh-faced teenage girl amidst a colorful bulletin board filled with lively memorabilia representing her fun, active lifestyle. Created by Midwest marketing specialists, JohnsonRauhoff, the campaign was created in an effort to spread awareness about the organization's educational benefits as well to help grow membership across the country. Singer Mandy Moore's hit "Extraordinary" has become the organization's theme song and is showcased in a short video appearing on the site.
Founded in 1922, Rainbow Girls is based on mastering seven values that are represented by the seven colors of the rainbow. The foundation behind each value supports the three basic teachings of faith, hope and charity. A passion for influencing community enhancement and generosity toward volunteerism is taken seriously by young members. Each year Rainbow Girls raise hundreds of thousands of dollars for numerous civic organizations and charities across the United States.
The International Order of the Rainbow for Girls is a nonprofit youth organization that empowers girls with the tools, training, and encouragement to let their individual spirit shine. Rainbow welcomes girls, ages 11-20, of every race, religion and culture, and has locations throughout the United States and Canada, in addition to Aruba, Australia, Bolivia, Brazil, Germany, Italy, Japan, and the Philippines. For more information on Rainbow Girls, visit http://www.gorainbow.org/ or call 800-843-4674.
The International Order of the Rainbow for Girls
CONTACT: Dawn Williams, +1-269-428-3377, for The International Order ofthe Rainbow for Girls
Web site: http://www.gorainbow.org/