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Soma Intimates Joins the Battle Against Ovarian Cancer

July 24, 2008

FT. MYERS, Fla., July 24 /PRNewswire-FirstCall/ — Soma Intimates is passionate about helping women look and feel their best. On Saturday, July 26th Soma Intimates is scheduled to appear during the QVC Presents Super Saturday Live broadcast beginning at 2 PM (ET). QVC shoppers will have the opportunity to purchase Soma styles, including the Asana Crop Yoga Pant and Seam Free Fabulous Cami, at HALF Soma Intimates’ suggested retail price with net proceeds benefiting the Ovarian Cancer Research Fund (OCRF).

(Photo: http://www.newscom.com/cgi-bin/prnh/20080724/CLTH018 )

“As a gold level donor to QVC Presents Super Saturday Live, Soma is committed to supporting causes that impact the lives of our customers, and the lives of all women,” states Terri Fisher, senior vice president, GMM for Soma Intimates. “We are thrilled to be joining forces with QVC and OCRF to help make a difference in the fight against ovarian cancer.”

“We’re excited that Soma Intimates is joining QVC Presents Super Saturday Live this year,” said Denise Wine, director of event and partnership marketing for QVC. “Offering our viewers products from such a well-respected brand while supporting OCRF is a win-win opportunity all around.”

Soma Intimates will be available through QVC at 800.345.1515 or by visiting http://www.qvc.com/ while supplies last. For more information about Soma Intimates, please contact Jessica Wells at 239.274.4798 or jessica.wells@soma.com.

About Soma Intimates

Soma Intimates launched in 2004 with a simple mission — to provide women with stylish, comfortable and above all perfect fitting intimate apparel, sleep wear, lounge wear, and active wear, designed to suit every body and every lifestyle. Due to overwhelming consumer response, Soma Intimates has quickly evolved into 71 stores nationwide. For more information about Soma Intimates, please visit soma.com. Soma Intimates is a division of Chico’s FAS, Inc. .

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group , is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history.

About The Ovarian Cancer Research Fund

The Ovarian Cancer Research Fund (OCRF) is a not-for-profit organization devoted to the formulation of early diagnostic treatment programs and research towards the ultimate conquest of ovarian cancer. As OCRF strives to find an early diagnostic tool and a cure, it also seeks to support patients and their loved ones in understanding this disease and its treatment as well as to provide outreach programs and raise public awareness.

Ovarian cancer is the leading cause of death from gynecologic cancers in the United States. The American Cancer Society estimates that 21,650 women will be diagnosed with ovarian cancer in 2008 in the U.S. and about 15,520 women will die of the disease. Ovarian cancer is an insidious disease that often strikes without warning and without cause. Currently there is no effective screening test for ovarian cancer. As a result, just half of all patients are alive and disease free five years after diagnosis. However, if detected and treated early, the five-year survival rate is 92%.

Every day OCRF makes a difference in thousands of women’s lives and the lives of their families. Since 1998, OCRF has awarded over $23 million in grants to 128 exceptional researchers at 40 leading medical centers across the country. Using the latest technologies, these investigators are breaking new ground though the discoveries of new treatment modalities, genetic markers, and diagnostic tools. With each new research grant awarded, bold steps are being taken toward finding a cure. For more information or to join OCRF in its fight, please visit http://www.ocrf.org/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080724/CLTH018

Soma Intimates

CONTACT: Jessica Wells of Soma Intimates, +1-239-274-4798,jessica.wells@soma.com.

Web site: http://www.ocrf.org/http://www.qvc.com/




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