July 25, 2008
East, West Meet in Startup Clinic
BUSINESS NAME: The Healing Compass Acupuncture Clinic
BUSINESS ADDRESS: 5353 Topanga Canyon Blvd., No. 209, Woodland Hills 91364PHONE: 818-884-2106
WEB SITE: email@example.com
OWNER: Linda Read-Shelby
NUMBER OF EMPLOYEES: Four
DESCRIBE YOUR BUSINESS: The Healing Compass offers treatment, knowledge and support for people who desire to bring their bodies back into a state of health and balance using the tradition, wisdom and safety of Asian medicine, including acupuncture, acupressure, cupping, tuina massage, herbal medicine and nutrition.
IS THIS YOUR FIRST BUSINESS? Yes
WHY DID YOU START THIS BUSINESS? My practice is called The Healing Compass because I am dedicated to educate and treat people in the direction of health, wellness and prevention of illness. I believe in educating the people who come to my practice as I treat them, so they can be more aware and involved with their own health and healing.
WHERE DID YOU GET THE IDEA? As part of my postgraduate studies, I traveled to China, where I observed the methods of treatment. In the hospitals there, the Chinese incorporate the knowledge of both Eastern and Western medicine to help their patients. Patients get acupuncture and herbal medicine along with Western medicine's lab tests, procedures and medications if needed.
HOW LONG WAS IT FROM CONCEPT TO OPENING? Four years
WHAT DID YOU DO DURING THAT TIME? I worked as an acupuncturist for four years, and I did educational lectures for breast cancer support groups. I also wrote articles and answered questions for acupuncture.com. I network with medical doctors as well as Asian medical practitioners to keep abreast of health and wellness and nutritional issues for both Asian and Western medicine.
WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? $15,000-$18,000, using savings, a line of credit and a loan from a friend.
WHOM DID YOU RELY ON FOR ADVICE? I relied on books, the Internet and mentors who had their own business.
WHAT HADN'T YOU CONSIDERED BEFORE OPENING? The amount of time it takes to do all the paperwork, bookkeeping and insurance claims.
WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $60,000
WHAT GOALS DO YOU HAVE FOR THE COMPANY? To continue to treat and educate people on how Asian medicine can be incorporated into their life.
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