July 29, 2008

Informed Publishing Supports National Preparedness Month

September is National Preparedness Month, and Informed Publishing is supporting this nationwide effort by encouraging Americans to take the first simple step to prepare for emergencies in their home and communities.

Informed Publishing, the nation's leading provider of critical planning and response tools, announces its bestselling Home Emergency Pocket Guide (ISBN 978-1-890495-36-7, $16.95 retail) will be available at the discounted price of $13.95 at informedguides.com through September 30 2008.

"Our goal is to make preparedness a priority and show people that it's easy and affordable," says Informed CEO Chris Barnes. "This guide takes the fear and complication out of getting prepared, and it's something every family can do together. It is easy to use and understand, and convenient enough to keep at home, work, school, and in the car."

Even after 9-11 and Hurricane Katrina, a 2007 Red Cross survey found that 93 percent of Americans are not prepared for a calamity. This is doubly alarming given that this country has seen how disasters can overload emergency responders, especially during the first 12 to 72 hours.

The US has only one firefighter for every 280 people and one police officer for every 385 people. That means that in an emergency most people "are going to be on their own for possibly 48 to 72 hours," says David Paulison of the Federal Emergency Management Agency.

"During an emergency you can't guess," says Barnes, "you have to know what to do. Effective emergency response isn't always intuitive. Our guides give you what you need to know in one concise package."

The Home Emergency Pocket Guide takes an all-hazards approach, organized by event type with tabbed and color-coded sections to help you make decisions fast. Illustrated steps walk you through planning, response, recovery and survival for common and uncommon events, with before-during-after guidelines for home preparation, first aid and survival tactics for storms, fires, floods, hurricanes, earthquakes and homeland terror attacks. Like all Informed guides, it is spiral-bound and printed on high-quality plastic, making it waterproof, tear-resistant and alcohol-fast.

Rick Russotti, Editor of Mitigation Journal states, "The first rule in any emergency is to stop and think. The Home Emergency Pocket Guide provides the foundation for your preparedness efforts. The more prepared the public, the better the responders can help. This guide should be part of every family's preparedness plan."

As a companion reference, Informed will release the Pet Emergency Pocket Guide (ISBN 978-1-890495-40-4, $16.95 retail) in September, with current information on emergency planning and care for pets. It shows you how to plan for sheltering since many shelters do not accept pets, how to create a pet emergency kit and other resources.

Informed products are available in bookstores and online at amazon.com, barnesandnoble.com and informedguides.com. For more information call (888) 624 8014 or visit informedguides.com.

Informed provides emergency planning and response tools for first responders and the public. Since 1986, the company has been the nation's leading publisher of print and digital reference products for emergency medical services, fire and rescue, critical care, nursing, pediatric care, law enforcement, homeland security and incident management personnel.