July 31, 2008

InterCure Announces Distribution Through Costco.Com

NEW YORK, July 31 /PRNewswire/ -- InterCure Ltd., a medical device company publicly traded on the Tel-Aviv Stock Exchange , today announced that its RESPeRATE(R) hypertension treatment device, clinically-proven to significantly lower blood pressure, will now be sold through the online arm of Costco Wholesale Corporation (http://www.costco.com/).

"Costco aims to bring the best products available to our members at the lowest price," said Monica McArthur, buyer for Costco. "By offering RESPeRATE to our members, we are providing access to a proven therapy that fits in well with our current healthcare items and offerings."

RESPeRATE is now available online at http://www.costco.com/ in a value-added bundle package.

"The availability of RESPeRATE on Costco.com signifies a new avenue of retail distribution for InterCure," said Scot Dube, InterCure's vice president of sales. "Providing consumers access to RESPeRATE through a wholesale club opens the door to a host of educated and loyal consumers looking for valuable options to manage their own health."

RESPeRATE is FDA-cleared for over-the-counter sale and is the only medical device on the market clinically-proven to lower blood pressure through paced breathing therapy. The device uses the body's natural tendency to follow external rhythms, interactively guiding the user to effortlessly reduce their breathing rate to a "therapeutic zone" of less than 10 breaths per minute. The breathing exercises with RESPeRATE relax the constricted muscles surrounding the small blood vessels, allowing blood to flow more freely and yielding a significant and lasting reduction of blood pressure within weeks.

About InterCure Ltd. and RESPeRATE

InterCure Ltd. (Tel-Aviv Stock Exchange: INCR) is disrupting the $42 billion hypertension industry with the world's first FDA-cleared, OTC blood pressure treatment device, RESPeRATE(R) (http://www.resperate.com/). In a market where seven out of 10 hypertensives are NOT controlled despite the availability of more than 100 blood pressure medications, RESPeRATE provides an effective non-drug therapy with no side effects.

RESPeRATE has gained widespread support of hypertension specialists and has secured regulatory clearance in most key international markets. Ten separate clinical studies have proven the device's efficacy and safety, and RESPeRATE is now featured in more than 20 popular and professional text books.

With more than 100,000 units sold, thousands of supportive clinicians worldwide and one of the world's most popular hypertension websites, InterCure is now introducing RESPeRATE into retail pharmacies to increase access to hypertension sufferers.

InterCure has an exciting product pipeline based on its broadly-patented "Device-Guided Breathing" technology platform. This technology enables a systematic reduction in sympathetic outflow of the autonomic nervous system, one of the key underlying causes of cardiovascular disease, insomnia and several other medical conditions.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on the Company's current beliefs and assumptions and on information currently available to its management. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. As a result of these risks, uncertainties and other factors, readers are cautioned not to place undue reliance on any forward-looking statements included in this press release. These forward-looking statements represent beliefs and assumptions only as of the date of this news release, and the Company assumes no obligation to update these forward-looking statements publicly, even if new information becomes available in the future.

    Contacts:    Lisa Mokaba                                 Brian Packard    Schwartz Communications                     InterCure, Inc.    +1-781-684-0770                             +1-646-652-5800 x.7134    [email protected]                   [email protected]  

InterCure Ltd.

CONTACT: Lisa Mokaba, for InterCure Ltd., +1-781-684-0770,[email protected]; or Brian Packard of InterCure, Inc.,+1-646-652-5800, ext. 7134, [email protected]

Web site: http://www.costco.com/http://www.resperate.com/