August 7, 2008
Vegetarian Times Implements Cover-to-Cover Redesign
EL SEGUNDO, Calif., Aug. 7 /PRNewswire/ -- In its September issue, Vegetarian Times (vegetariantimes.com), the country's leading vegetarian magazine, debuts its cover-to-cover redesign. From new editorial departments to a new logo, the redesign gives readers more how-to information, cutting-edge coverage on the health benefits of vegetarian food, and a cleaner, modern, more inviting look.
The redesign features: -- A sleeker, updated and larger logo. -- Clearer, easier-to-read recipes. -- More location photography. -- Elegant, more sophisticated fonts and color palette to complement the natural brightness of vegetarian food. -- A new tagline -- "Eat Green, Live Well," reflecting the magazine's message that eating fresh vegetarian food is not only pleasurable, it's also good for you and the world around you.
In addition, the redesign features new editorial departments including the following:
-- "Technique" Shows readers how to hone their cooking skills and how to choose and use specific kitchen tools. -- "Peak Season" Tells shoppers how to select the best available in-season produce. -- "Healing Foods" Offers cutting-edge coverage on the health-boosting powers of natural foods, plus "Supplement Savvy" sidebars that guide consumers in choosing and using healing foods in supplement form."As the only epicurean magazine dedicated to vegetarian cooking and health, we wanted to create a fresh, modern look and feel that would truly inspire as it informs," says VT Editor in Chief Elizabeth Turner. "The addition of more cooking how-to's, recipes and tips from leading green chefs, and expert advice on shopping smart and eating healthfully, will give readers the concrete information they need to make delicious, smart food choices."
"I wanted to give Vegetarian Times a modern, friendly look," says VT Creative Director Daphna Shalev. "Our goal was to showcase the beautiful food photography and make the magazine more readable and accessible."
"Vegetarianism is no longer a niche, it's a movement," says VT Vice President and Publisher Bill Harper. "People are eating a more plant-based diet for moral, political, environmental, and health reasons, and as a result, our readership and sales are skyrocketing. Because of our unique editorial product and low duplication with other epicurean or women's service magazines, we expect a strong increase in advertising pages over the next few years!"
The redesign comes amidst strong sales for the magazine. Over the previous year, newsstand sales are up 25 percent, subscription sales are up 5 percent, and ad pages have grown 13 percent. The increased sales figures reflect the growing popularity of vegetarian food. According to the Vegetarian Times "Vegetarianism in America" survey, 3.2 percent of U.S. adults, or 7.3 million people, follow a vegetarian-based diet, and 10 percent of U.S. adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet.
About Vegetarian Times: For over 30 years, Vegetarian Times has been at the forefront of the healthful-living movement, providing recipes, expert wellness information, and environmentally sound lifestyle solutions to vegetarians, vegans, and nonvegetarians alike.
The magazine was acquired by Active Interest Media (aimmedia.com) in 2003. Based in El Segundo, Calif., AIM is a consumer enthusiast media company that serves a base of loyal constituents through print, events, and online products. The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private equity investment firm Wind Point Partners.
In addition to its Healthy Living Group-which includes Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS(R) and Whole Foods Market(R) magazine-the company also publishes Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International. AIM produces and markets videos and books and produces 12 shows on log homes and more than two dozen building seminars. The company also produces the Fort Lauderdale International Boat Show(R), the largest boat show in the world.
CONTACT: Dayna Macy, +1-415-591-0555, ext. 304, [email protected], forVegetarian Times
Web site: http://www.yogajournal.com/