August 7, 2008

Praxis Launches Patient Recruitment Campaign For 2nd Protocol of Women’s Health Research Program

Praxis, a company specializing in centralized patient recruitment for clinical research studies, is extending patient recruitment services to a major biotech company for a national study on a sensitive women's health condition. The study explores a new treatment option for a chronic condition affecting more than 5 million women. The second protocol's recruitment program will build on the success of the initial campaign.

Praxis will continue to provide a variety of recruitment services for the study, including strategic planning, website development, public relations/community outreach, patient education materials, and direct marketing. The campaign features a toll-free number and study website along with customized tracking/analysis through centralized recruitment center management provided by PraxisDirect(R). PraxisDirect's proprietary software is easy-to-use and delivers secure, real-time, online statistics 24/7, enabling sponsors and study managers to continually track results and enrollment trends.

According to David Fox, President and CEO of Praxis, "This is a significant study within the women's health area, and our clinical expertise and strategic marketing approach combined with the knowledge gained from the first stage of the campaign will continue to greatly benefit the patient recruitment results for this program. We're extremely excited about building upon the successfully Branded campaign that was created in the first study by continuing to leverage that awareness utilizing the same study branded icons in this second protocol. This will also be one of the very first studies to benefit from the updated and expanded version of our study management tool PraxisDirect. The updated 2.0 version extends the ease of use for the sites and sponsor while providing the most comprehensive and pertinent enrollment metrics in real-time."

Praxis Communications, Inc., headquartered in Brentwood, Tenn., provides the pharmaceutical and biotech industries with a wide range of global services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management. For more information, call Praxis at (615) 312-8207 or visit