August 11, 2008
‘The Cheetah Girls’ Team With Girl Scouts of USA to Celebrate Community Service, Diversity and Friendship on Disney Channel
BURBANK, Calif., Aug. 11 /PRNewswire/ -- Members of Girl Scouts of USA spent a day on location in Mumbai, India with actresses Adrienne Bailon, Kiely Williams, Sabrina Bryan and Deepti Daryanani, stars of "The Cheetah Girls One World," as part of a joint initiative between Disney Channel, the #1 cable channel in primetime for kids age 6-14, and Girl Scouts, the preeminent organization for girls age 5-17, to celebrate community service, leadership, diversity and friendship. Highlights from their visit will be presented in "The Road to The Cheetah Girls One World" interstitial premiering Friday, June 27 (throughout the afternoon and evening) on Disney Channel. "The Cheetah Girls One World" premieres Friday, August 22 (8:00 p.m., ET/PT) on Disney Channel.
While on the set, the Girls Scouts, each members of a senior cadet troop, shared their thoughts about community service and leadership development. They learned about Indian culture and dance, met the movie's choreographers Fatima Robinson, Joylene Frazer and Rujuta Vaidya, and executive producer Debra Martin Chase who has carved out a genre of empowerment movies for kids and families including "The Cheetah Girls,""The Princess Diaries" movies, "The Sisterhood of the Traveling Pants" movies and "Rodgers & Hammerstein's Cinderella."The Girl Scouts will present the "The Road to The Cheetah Girls One World" at camp and council events and via regular communication with its 250 councils throughout the summer. The organization will also host Bollywood-themed screening parties on Saturday, August 23 to coincide with the movie's premiere weekend.
"It is exciting to be working with Disney Channel's The Cheetah Girls," said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA. "There is so much synergy between what we do at Girl Scouts and the message of The Cheetah Girls. They show our girls what you can achieve if you put your mind to it."
"This initiative will get the positive message of 'The Cheetah Girls' movies, one that inspires girls to discover their potential, to millions of Girl Scouts who have the benefit of an organization with the same core values," Frank Keating, Vice President, Marketing, Disney ABC Cable Networks Group.
Actress and recording artist Adrienne Bailon, one of 50 million alumni of Girl Scouts said, "I went to Girl Scout camp when I was growing up in New York and I know the experience helped me learn to be self-sufficient and confident in my abilities."
Filmed entirely on location in Udaipur, India, the most ambitious and colorful installment of the Disney Channel Original Movie franchise, "The Cheetah Girls One World," follows Chanel, Dorinda and Aqua as they unleash their 'growl power' in India and pursue the chance of a lifetime: starring roles in a Bollywood film. Despite the trials and tribulations they face, the girls strive to maintain a positive attitude even when unforeseen circumstances challenge the 'Cheetah Girls' credo.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouting is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit http://www.girlscouts.org/.
About Disney Channel
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 95 million U.S. homes and to millions of other viewers on 27 Disney Channels around the world, Disney Channel is part of the Disney-ABC Television Group.
Girl Scouts of USA
Web site: http://www.girlscouts.org/