August 14, 2008

MyRapidMD(R) to Help Fire Fighters Fight Cancer

Fire-Rescue International Booth # 3621 - MyRapidMD, the company dedicated to development of Meaningful Personal Mobile Content (MPMC) for cellular phones, today announced that they have entered into a unique charitable agreement with the Fire Fighter Cancer Foundation, the organization that promotes knowledge, awareness and advocacy for fire fighters diagnosed with cancer. Under the agreement, MyRapidMD will donate 10% of subscriber sign-up and yearly renewal fees of Foundation subscribers who sign up for the company's flagship ESP service, back to the Fire Fighter Cancer Foundation.

"We felt this was not only a great way to provide members of this organization with an outstanding medical alert service like ESP, but also give back in a unique way," said Mark White, President and Founder of MyRapidMD. "It's a great way to expose our service to a large number of people who can really use it, and at the same time help support a very worthy charitable organization that does so much for fire fighters and their families who are touched by cancer."

"We are so fortunate to be able to work with MyRapidMD to provide our members with an outstanding service such as ESP," said Cindy Ell, President of the Fire Fighters Cancer Foundation. "And, their very generous contribution will go a long way toward helping us improve and develop new programs to serve fire fighters who so bravely serve all of us."

MyRapidMD's Emergency Service Profile (ESP) cell phone application provides an invaluable tool for first responders at the scene of any medical emergency or accident, as well as peace of mind for the cell phone user. ESP turns any cell phone into an emergency information delivery system by giving users the ability to download their medical profile onto their cell phone. Once installed, first responders can quickly access that information in the event of a medical emergency; cell phones and wallets are the first places emergency personnel look when seeking information.

ESP on your cell phone provides only key emergency medical and contact information including a photo of the user. It DOES NOT provide any social security, financial, home address or unnecessary collateral information as it relates to a medical emergency.

ESP gives first responders access to a user's vital emergency medical and contact information immediately, whether there is a service connection or not, and without third party involvement; no calling friends/family and hoping they know your conditions, or call centers to get vital information such as blood type, allergies, medications, pacemakers, diabetic, organ donor, whether you have health insurance, home hospital or doctor etc., allowing them to provide treatment more efficiently and effectively at the scene and within the hospital emergency setting.

MyRapidMD will be showcasing the ESP application at Fire Rescue International 2008 in Booth 3621, August 14-16, located at the Colorado Convention Center in Denver, Colorado.

To subscribe to ESP and help Fire Fighters fight cancer go to at Check Out use Promo code: FFCF

To learn more about MyRapidMD's Emergency Service Profile for cell phones, and its potentially lifesaving benefits, log onto or call (877) 9GET-MRMD.

About Fire Fighter Cancer Foundation

Fire fighters dedicate their lives to the service of others. The Fire Fighter Cancer Foundation was established to provide international outreach, support, and resource assistance programs for fire fighters and family members that are stricken by cancer. The Foundation is creating state-of- the art programs for cancer education, awareness, and prevention to ensure the quality of life and retirement of fire fighters around the world. The Foundation will promote knowledge, awareness, and advocacy for the fire fighter diagnosed with cancer, and will continue to support active and retired fire fighters by promoting occupation-specific cancer screening and wellness testing.

About MyRapidMD

MyRapidMD is a privately-held company and is the developer of the Emergency Service Profile (ESP) proprietary software application. Designed specifically for cell phones and smart phones, and developed in concert with fire fighters, paramedics, emergency room nurses and other first responders, ESP medical alert service provides a concise emergency service profile based on an internationally recognized victim assessment protocol used by first responders. ESP also attaches a photo of the cell phone owner to confirm identity in emergency or accident situations. ESP is easily retrieved and displayed by first responders on the victim's cell phone at the emergency accident or scene.