August 22, 2008

Attitude Drinks and Nutraceutical Discoveries to Create New Dairy Beverage

Attitude Drinks, a beverage, brand development and marketing company, has announced a partnership with Nutraceutical Discoveries, a manufacturer of Innutria, to develop and introduce a functional dairy beverage with enhanced metabolic effects.

According to Nutraceutical Discoveries, Innutria, a specific blend of naturally occurring ingredients, delivers metabolic health benefits.

Roy Warren, CEO of Attitude Drinks, said: "During the last 11 years, I have monitored scientific developments relating to dairy and milk products with a view toward functional beverage development. Dr Zemel's work came to my attention when he first released his book 'The Calcium Key', and I became convinced he was leading an exciting trend relating to dairy calcium and metabolic health."