August 22, 2008
DC Brands’ Controversial Decision Vindicated
Today, DC Brands International, Inc. (PINKSHEETS: DCBR) states that in numerous previous communications, the company announced that they had made the decision to transition away from traditional energy drinks into a much healthier line of beverages with their H.A.R.D. Nutrition Functional Water Systems. The company's CEO Richard Pearce has said many times that over the past year, they have met with many professionals from the field of health and heard over and over again the negative opinions of traditional energy drinks and dire predictions for the industry at large.
Today, on the front page of the industry's online information leader BevNet is the headline "Researchers Find Red Bull May Raise Stroke Risk." Go to www.bevnet.com for more information. Mr. Pearce said, "We took a lot of flak from many of our shareholders who just could not understand the decision to walk away from such a sizable investment; such as the one we had made over the years with our Dickens Cider and Turn Left energy drinks. I have said in the past that over the next decade, we believe the traditional energy drink industry will start to closely resemble that of fast food and tobacco."Pearce continues, "We are just as shocked as everyone else reading about potential stroke risks. We have been much more concerned about the obesity rates, diabetes rates, heart palpitations, etc. associated with energy drinks. Nonetheless, I truly believe this is only the first of many negative articles to come with respect to those drinks. This news comes on the heels of Men's Health naming Vitamin Water as the world's most unhealthy, healthy beverage. It is true that timing is everything and I believe it will bode well for anyone with a truly healthy alternative in the years to come."
About DC Brands International:
DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.
For more information on DC Brands International, visit their website at www.HardNutrition.com.
Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.
Contact: Keith Howard [email protected]
SOURCE: DC Brands International, Inc.