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Welch’s Selects Tonic Life Communications As New Agency of Record

August 29, 2008

CONCORD, Mass., Aug. 29 /PRNewswire/ — Welch’s, the world’s leading marketer of Concord and Niagara-based grape products, announced today that it has hired Tonic Life Communications as its new public relations agency of record following a competitive review. Welch’s will partner with Tonic to raise awareness of the health benefits of Welch’s 100% Grape Juice and Welch’s 100% White Grape Juice amongst consumer audiences and healthcare professionals. The account will be led by Jennifer Ryan, president of Tonic Dallas, and Matthew Kent, vice president of Tonic New York.

Welch’s 100% Grape Juice made from Concord grapes is the premier original “super juice” loaded with antioxidant power. Studies have shown that Welch’s 100% Grape Juice helps promote a healthy heart and arteries, maintain healthy immunity, and may help to support a healthy mind. Made from Niagara grapes, Welch’s 100% White Grape Juice is bursting with antioxidant power, is an excellent source of Vitamin C to help support a healthy immune system, and is easier to digest than apple and pear juice making it the gentle juice on young stomachs.

“We have a great health story to communicate to the Gen-x mom and health professional. It was important for us to find an agency that could take the science supporting the health attributes of our 100% juices, and translate it into relevant information that would break through the clutter and capture the interest of today’s busy moms and health professionals alike,” explained Chris Heye, vice president of marketing at Welch’s. “Tonic demonstrated to us that their experience of merging lifestyle and life science — is clearly their sweet spot.”

“We are delighted to be working with Welch’s as it is a brand that we have all grown up with and there is clearly a lack of appreciation for the health story behind grape juice,” says Jennifer Ryan, president of Tonic Dallas. “Today, consumers are bombarded by health and nutrition messages and they want to know what is best for them and their families, so increasingly they turn to science for answers. At Tonic, we create breakthrough ideas for consumer brands which are backed by a sound scientific understanding.”

About Welch’s

Headquartered in Concord, Massachusetts, Welch’s is the processing and marketing affiliated Cooperative of the National Grape Cooperative Association whose Concord and Niagara grapes are harvested from vineyards across America and Canada. Since the inception of its “unfermented grape wine” in 1869, Welch’s now produces and markets grape juice and grape jelly plus more than 400 other fruit-based products from juices to dried fruit to frozen concentrates. Welch’s is committed to researching and developing new products to meet the growing demand for products that address consumers’ health and wellness needs. Welch’s products are sold throughout the United States and in 50 countries around the globe. For more information visit http://www.welchs.com/.

About Tonic

Founded in 2004, Tonic is an independent PR consultancy that specializes in supporting major brands and companies in the areas of life science (health and wellbeing) and lifestyle (consumer), with a particular focus on where these two areas intersect. The award-wining agency has been named by The Holmes Report as the World’s Fastest Growing PR Agency and in the PR Week League Table as one of the ‘Star Agencies’ 08. Tonic currently has offices in the U.S., U.K. and France. For more information visit http://www.toniclc.com/.

Tonic Life Communications

CONTACT: Jennifer Ryan of Tonic Life Communications, +1-214-378-7778,jennifer.ryan@toniclc.com

Web site: http://www.toniclc.com/http://www.welchs.com/




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