September 3, 2008
New Cancer Vaccine is Launched
THE Government was officially rolling out its campaign today to vaccinate young girls against a virus that causes cervical cancer.
Social networking sites have already been targeted in a bid to encourage girls to have the jab which helps protect against human Papillomavirus.
Schools across the UK will start vaccinating pupils aged 12 and 13 (Year 8) from this week onwards with around 300,000 girls receiving the jab in England alone.
By July 2011, more than two million girls will have been offered the vaccine, including those up to the age of 18 as part of a catch- up programme.
The Government's campaign for England, which is launched today, includes online, press, TV and radio advertising.
A series of road shows will also be held in shopping centres across the country.
Earlier this week the Government targeted social networking websites Habbo Hotel and Lola's Land, which are now are featuring adverts for the vaccine.
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