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Best Practice Database Supports Bio-Pharma Product Launch

Posted on: Tuesday, 9 September 2008, 03:00 CDT

CHAPEL HILL, N.C., Sept. 9 /PRNewswire/ -- Bio-Pharma executives are increasingly finding value in the research products and services offered by Best Practices, LLC and in particular in use of the on-demand benchmark repository known as the Best Practice Database. (http://www.bestpracticedatabase.com/) Although documents from the database may be accessed and downloaded individually, many commercial and operations leaders have come to find outstanding value in membership to the database which not only provides full access to all content as needed, but also includes services such as new research alerts, invitations to participate in topical new studies and ongoing advisory services to address research needs.

A series of six case study analogs recently published to the database review various aspects of product launch, providing unique perspectives for understanding the strategies and tactics utilized by top bio-pharma companies to address commercial issues surrounding their products. One study, "Byetta Case Study: Using Medical Education as a Springboard for Product Launch," reviews the strategy and tactics utilized by Amylin and Eli Lilly for the type II diabetes product Byetta/exenatide to educate the market on a new mechanism of action that directly treated the core defect behind type II diabetes. By carefully building messages around scientific innovation and integrating safety, efficacy and benefit into them as well, Byetta was positioned for a successful launch. These message elements were delivered from pre-launch to post-launch to a carefully orchestrated cascade of thought leaders, specialists and primary care physicians. Executives and managers can use this research to gain insights into methods for using medical education to set the stage for a successful launch of products with new MOA.

For a complimentary summary from this case study, found in the Best Practice Database, "Byetta Case Study: Using Medical Education as a Springboard for Product Launch," click on the following link: http://www3.best-in-class.com/dr334.htm

Key topic areas in the research include: -- Market Entry Background -- Integrating Science, Efficacy and Safety as Pre-Launch Message Cornerstones -- Message Timing and Sequences for Selected Groups -- Building Education through Speaker Programs -- Managing Relationship Stresses Among Co-Promotion Partners -- Lessons Learned Key metrics contained in the research include: -- Lifecycle Timeline -- Launch Investment Breakdown

For more information on this study or the Best Practice Database, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. Interested parties may sign-up for a customized tour of the database via the following URL: http://www3.best-in-class.com/dw212.htm

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.

Best Practices, LLC

CONTACT: Kim Hardin of Best Practices, LLC, +1-919-767-9221,khardin@best-in-class.com

Web site: http://www.bestpracticedatabase.com/http://www3.best-in-class.com/dr334.htmhttp://www3.best-in-class.com/dw212.htm

Source: PRNewswire

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