September 12, 2008
A SANCTUARY FROM STRESS ; New Day Spa in Weymouth Wants to Be One-Stop Shop
By A.J. BAUER
WEYMOUTHJudith Yalowchuk had long dreamed of opening a place where people could, as she likes to put it, "just chill." So when her son, chiropractor Dr. Jonathan Yalowchuk, decided earlier this year to change his focus and stop practicing in the 1,600-square-foot converted house she owns at 720 Washington St. (Route 53) in Weymouth, the 68-year-old Weymouth resident decided to fill the space herself.
Yalowchuk teamed up with licensed massage therapist Brooke Overhiser, a former employee of Yalowchuk's son's Release Chiropractic, to open Devi Day Spa and Wellness Center, which celebrated its grand opening last Saturday.
It was the culmination of months of preparation by Yalowchuk and Overhiser, who began renovating the building - painting much of it a soothing lavender color - in April. They opened the spa in July.
Yalowchuk, who also owns the Morris & Yalowchuk insurance agency in Quincy, owns and manages the spa, while her six employees, including Overhiser, bring their collective experience in the spa and beauty industry.
"I wanted a spa that people would feel comfortable in, where they wouldn't feel intimidated by the people that worked there," said Yalowchuk, who said she has built Devi from a spa customer's perspective. "A lot of places I've been, it's like they do you a favor to book you an appointment."
Visitors are greeted with refreshments and a foot bath, Yalowchuk said, and they are encouraged to indulge in multiple services on the same trip.
The spa offers massage therapy, acupuncture, facials, body treatments, waxing and yoga classes.
Yalowchuk said while the spa caters particularly to women, her aim is to have it serve women and men alike. As such, she designed one of the spa's two massage rooms using a slightly more masculine decor.
Still, Yalowchuk said she and her employees timed the grand opening to coincide with the start of school to reach out to one of their key markets - mothers.
"We wanted to wait until the children went back to school," Yalowchuk said. "Where women are thinking more of themselves than keeping the little ones busy."
Once Devi develops a regular clientele, Yalowchuk said she hopes to have eight to 10 employees. The idea, she said, is to keep it as a small sanctuary from the stresses of daily life.
"We want the experience to be calming, relaxing, so that you don't walk out more stressed than you came in," Yalowchuk said.
A.J. Bauer may be reached at firstname.lastname@example.org.
Originally published by By A.J. BAUER, The Patriot Ledger.
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