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24 Hour Fitness Supports The Biggest Loser for Sixth Consecutive Season

September 15, 2008

SAN RAMON, Calif., Sept. 15 /PRNewswire/ — For the first time, contestants on season six of NBC’s wildly popular reality series The Biggest Loser: Families will get some help from 24 Hour Fitness while appearing on the show and after they are voted off to help them reach their goals at home.

Throughout The Biggest Loser: Families, debuting on NBC on Tuesday, September 16th at 8:00 p.m. eastern/pacific and 7:00 p.m. central/mountain, 24 Hour Fitness is sending its certified personal trainers to contestants’ homes after they leave the show to provide tips and support to help them reach their ultimate weight loss goals. The national fitness chain also created an integrated marketing campaign featuring the first-ever female winner from The Biggest Loser season five, Ali Vincent.

“24 Hour Fitness has helped me change my life through fitness,” said Ali Vincent. “I’ve been a member since 2004, and since the show finale I have made fitness a part of my lifestyle. I work out with a 24 Hour Fitness personal trainer and I take advantage of the Group X classes like my favorite, 24 Cycle. I know it is hard to take the first step, but I hope my personal story and the obstacles I have overcome will inspire others to get started on their own fitness journey.”

Ali has stayed in shape since the end of season five by continuing her workouts at 24 Hour Fitness. In an effort to help this year’s contestants obtain similar results, 24 Hour Fitness will provide a personal trainer to visit each contestant immediately after they are sent home from the show. The trainer will assess their food supplies and provide healthy eating tips, as well as develop a customized workout plan to help them stay on track. 24 Hour Fitness also has provided The Biggest Loser contestants with their own in-home exercise tools, including mats, stability balls, and conditioning bands.

“24 Hour Fitness is proud to continue its partnership with The Biggest Loser for the sixth consecutive season,” said Tony Wells, chief marketing officer for 24 Hour Fitness. “Our personal trainer’s home visits that we added this season are another great way for us to support the show’s contestants. 24 Hour Fitness looks forward to helping people change their lives on and off the show, as well as inside and outside of our clubs.”

Other 24 Hour Fitness-supported highlights for season six of The Biggest Loser season include:

— During the season premiere, contestants are introduced to the bodybugg(R) calorie management system, which first debuted during season four. The bodybugg(R) has played a vital role in helping previous contestants stay on track to reach their fitness goals.

— One episode will feature a 24 Hour Fitness personal trainer who makes a visit to one of the families at home.

— One of the show’s trainers will train contestants after a challenge at a 24 Hour Fitness club.

— Another trainer from the show will lead an 80′s-inspired group exercise class at a 24 Hour Fitness club, demonstrating the importance of varying one’s workout routine.

— During another episode, contestants visit New York City and experience a workout at the brand new 24 Hour Fitness Derek Jeter club in Manhattan.

The Biggest Loser two-hour season premiere will air on NBC on Tuesday, September 16 at 8:00 p.m. eastern/pacific and 7:00 p.m. central/mountain. The new Ali Vincent commercials for 24 Hour Fitness will premiere during this episode and can be seen online at http://www.24hourfitness.com/.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 425 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O’Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for six seasons has partnered with NBC’s popular reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit http://www.24hourfitness.com/ for more information and to find the location nearest you.

About The Biggest Loser

The first reality series where everybody “loses,” The Biggest Loser offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Alison Sweeney (Days of Our Lives) is back to host the sixth season of the series, which challenges and encourages overweight family members to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The Biggest Loser provides the 16 strong-willed, yet hopeful, contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “the biggest loser.” Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. “The Biggest Loser” is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Ben Silverman (NBC’s “The Office,”"Ugly Betty”), Dave Broome (“A Model Life with Petra Nemcova,”"Tsunami Aid: A Concert of Hope”), JD Roth (“Age of Love,”"Beauty and the Geek”), Todd A. Nelson (“Unan1mous,”"Beauty and the Geek”) and Mark Koops (“American Gladiator,”"Shear Genius”) serve as executive producers.

24 Hour Fitness

CONTACT: Wendy Yellin of 24 Hour Fitness, +1-925-543-3184; or LindsayMurphy of Edelman, +1-415-486-3260, for 24 Hour Fitness

Web site: http://www.24hourfitness.com/




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