Attitudes to Food Report: Weight and Dieting in the United States

Research and Markets (http://www.researchandmarkets.com/research/7df839/attitudes_to_food) has announced the addition of the “Attitudes to Food: Weight and Diet in the United States 2007″ report to their offering.

This report focuses on consumer attitudes toward food, with an emphasis on weight and dieting. Using unique consumer survey and product monitoring tools, the reader is given an acute sense of how consumers think and behave with respect to food.

This report offers recommendations for marketing to consumers about food, weight loss and dieting. Using Xtreme ad clips, we show how television commercials are currently targeting consumers with weight loss products and suggest overlooked opportunities.

Key Topics Covered:

— Scope and Themes

— What you need to know

— Abbreviations and terms

— Abbreviations

— Terms

— Executive Summary

— Key ideas

— Market background

— Consumption trends and behavior

— Weight control – a losing battle

— Attitudes and beliefs about diet and health

— Convenience

— Future trends

— Market Background

For more information visit http://www.researchandmarkets.com/research/7df839/attitudes_to_food