September 18, 2008
PSE&G Children’s Specialized Hospital and New York Giants Team Up to Enable Donations to Hospital Through Texting
NEW BRUNSWICK, N.J., Sept. 18 /PRNewswire/ -- Fans at the New York Giants vs. Cincinnati Bengals game this Sunday, September 21, will be encouraged to join the team in a new fight: supporting PSE&G Children's Specialized Hospital, an inpatient rehabilitation hospital for children recovering from accidents, illnesses, premature birth, and life-changing conditions.
Through an innovative mobile giving program, fans can use their cellular phone, text the word "Giants" to 90999, to send a $5.00 donation to help children and families at the hospital. This is the first time a mobile giving program has been used to promote a New Jersey charity, and the first New York Giants game dedicated solely to a charity.
"This is a terrific opportunity to spread the message of our hospital and raise money," said Philip Salerno III, president and chief development officer of Children's Specialized Hospital Foundation. "We're grateful for our partnership with PSE&G, and now the New York Giants. By teaming up, these organizations have shown their tremendous commitment to kids and families in our communities."
The game also marks the organization's Alumni Day, a homecoming for former players. New York Giants Alumni Stephen Baker, Bill Ard, Sam Garnes, Keith Elias, and Brian Saxton visited patients at the hospital's New Brunswick facility on September 16 in anticipation of the event. Alumni signed autographs, toured the hospital, and met children living at the hospital during their intensive rehabilitation therapy.
Patients from the hospital will participate in Sunday's matchup as well. Kelly Mahon, a long term care patient, will join PSE&G representatives for the coin toss at the start of the game. Members of the hospital's Lightning Wheels athletic team, and teen club Friday Night Fever, will accompany alumni players out on the field during a special halftime ceremony. And fans who visit the Children's Specialized Hospital tables on the concourse and in the Game Day Live pre-game party will be given commemorative rally towels.
About The New York Football Giants
The New York Football Giants began play in 1925 and is a cornerstone franchise of the NFL. With seven (7) championships and over 600 game victories, the Giants are considered one of sports all-time great franchises. Headquartered at Giants Stadium in East Rutherford, NJ, the Giants are about to enter their 84th season of play.
About Children's Specialized Hospital
Children's Specialized Hospital is New Jersey's largest comprehensive rehabilitation system dedicated exclusively to children. Children's Specialized Hospital treats children and adolescents from birth to 21 years of age through a network of services with a wide array of medical, developmental, educational, and rehabilitative needs. Services include outpatient services, acute rehabilitation, and long-term care through its sites in New Brunswick, Mountainside, Toms River, Fanwood, Hamilton, Newark, and Roselle Park as well as outreach programs in many communities. The hospital is an affiliate member of the Robert Wood Johnson Health System. Children's Specialized Hospital Foundation supports the programs, services, and expansion of the hospital. http://www.childrens-specialized.org/.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080918/NY33882AP Archive: http://photoarchive.ap.org/PRN Photo Desk, [email protected]
Children?s Specialized Hospital
CONTACT: Rebecca Mazzarella, Children's Specialized Hospital MediaRelations, +1-908-301-5552, Cell, [email protected]; or Avis Roper, Assistant DirectorCommunications, New York Football Giants, +1-201-935-8111, Ext. 1016;[email protected]
Web Site: http://www.childrens-specialized.org/