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Swedish Medical Center Ramps Up Search Engine Marketing Efforts With 90octane

Posted on: Monday, 22 September 2008, 06:00 CDT

DENVER, Sept. 22 /PRNewswire/ -- Swedish Medical Center, based in Englewood, CO, has hired 90octane LLC to reinstate its search engine marketing (SEM) program. The Denver-based interactive marketing firm will strategize and implement a program including search engine optimization (SEO) and pay-per-click (PPC) advertising.

Each online marketing tactic employed will support the hospital's critical areas of service, including neurotrauma, cancer, cardiology and the treatment of stroke. In addition, organic optimization and PPC advertising will be geo-targeted to increase local public awareness of the center and to generate website visits by those seeking health-care services in the region.

"We need immediate results in increased search engine visibility for our key services, and we know that 90octane will deliver them," said Julie Lonborg, Director of Planning & Business Development for Swedish Medical Center.

About Swedish Medical Center

Swedish Medical Center-HealthONE, a Level I Trauma Center, serves as the region's referral center for neurotrauma and is a recognized leader in the treatment of stroke. Swedish's Centers of Excellence include: Adult and Pediatric Trauma Services, Neurosciences, Advanced Radiology Capabilities, Cancer Treatment Services, Cardiology Services and Women's & Children's Services. An acute care hospital with 368 licensed beds, Swedish is located in the south Denver metro area in Englewood, CO., where it has been a proud member of the community for more than 100 years. For more information, visit http://www.swedishhospital.com/.

About 90octane

90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation. For more information, please contact Rosemary Riley at 720-904-8169, or visit http://www.90octane.com/.

90octane

CONTACT: Rosemary Riley of 90octane, +1-720-904-8169,rosemaryriley@90octane.com

Web site: http://www.90octane.com/http://www.swedishhospital.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html

Source: PRNewswire

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