September 23, 2008
New Medicare Website Provides Customized “Aetna Answers” for Consumers
Aetna (NYSE:AET) announced today that it has launched a redesigned Medicare website, www.aetnamedicare.com. The site gives people a single online resource where they can go through the entire enrollment process, from researching and comparing plan options to receiving price estimates to submitting an enrollment form.
In addition to general information on Medicare, individuals can find and compare Aetna plans available in their geographic area. Each comparison is customized and unique, with users selecting the aspects of the plan that are most important to them, such as prescription drug coverage or making sure their primary care physician participates in Aetna's network. Individuals can also estimate the cost for each plan before actually applying and even enroll online, a process that can be completed in about 10 minutes.
Through extensive consumer research, Aetna determined that the majority of Medicare consumers who were searching for information fell into one of three categories. These individuals were:
-- Just becoming eligible for the Medicare program and starting their research;
-- Looking for a specific piece of information on plan coverage for doctors, hospitals, pharmacies and prescription drugs; or
-- Done with their research, aware of what they wanted, and trying to find the plan that best met their needs.
Based on these findings, the new Aetna Medicare website (www.aetnamedicare.com) provides targeted information to individuals in each of these situations - making it quick and easy for them to access relevant information. In addition, there is a fourth section specifically for individuals who may have Aetna Medicare coverage available through a current or former employer.
No matter what section individuals choose, they will have access to a number of different tools and resources. This includes a list of dates to remember, such as when individuals will start to receive marketing materials and when the actual Open Enrollment period takes place; a tool that allows individuals to find scheduled Aetna Medicare informational meetings in their area; important documents such as enrollment and claim forms, as well as the Summary of Benefits for plans; and additional contact information for general Medicare questions.
Designed for Medicare Consumers
Aetna's research also influenced the new design of the Aetna Medicare website in a number of different ways. The site was simplified with a significant amount of white space and less scrolling on pages, for ease of navigation. There is also a strong contrast in the different colors used in the site and the option of increasing the text size, making the information easier to read.
In addition, the enrollment section of the website has the same format and design as the rest of the site, giving individuals the convenience of searching for information and enrolling in a plan in the same location.
"We are confident that this new website will help anybody looking for information on Aetna Medicare plans find what they need easily, and also smoothly transition to the application process," McCauley said.
Aetna is one of the nation's leading diversified health care benefits companies, serving approximately 37.2 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. www.aetna.com