September 30, 2008

REACH Call, Inc. Experiences Momentous Gains

REACH Call, Inc., the leading provider of 100 percent Web-based solutions for remote treatment of medical conditions such as stroke, begins the fourth quarter of 2008 with $2 million in funding, new sales executives, and new customers.

MCG Health Inc., a not-for-profit corporation operating the MCGHealth Medical Center, MCGHealth Children's Medical Center, the Georgia Radiation Therapy Center, and related outpatient facilities and services throughout the state of Georgia, announced that it would invest $2 million in REACH to help the company accelerate its growth, quickly capture market share, and rapidly roll out more services to new and existing customers.

"As one of the initial investors, we are very pleased to increase our investment in REACH because the company offers necessary services that fill a critical gap in telehealth services that are very consistent with our mission. Throughout our affiliation with REACH, we have seen time and again how important the technology is in helping to reverse the disabling effects of stroke, particularly in rural, remote areas. REACH is a financially sound and socially responsible investment," said Don Snell, president and CEO of MCG Health, Inc.

Since its inception in 2006, REACH has remained debt-free and profitable with little outside funding. MCG Health previously invested $100,000 in seed money; later, REACH won $100,000 in the inaugural Georgia Research Alliance/Technology Association of Georgia start-up contest.

"Since REACH went commercial in July 2006, we are extremely proud of the job our entire team has done in developing, selling and marketing our telestroke service with no sales or marketing resources and very few financial resources," said Sandeep Agate, REACH president and CEO. "Now, armed with a much bigger budget to support an aggressive marketing and sales drive, we expect to dramatically increase our market share by providing even better value to our customers through our extensible service offerings."

REACH also has increased its staff, adding a vice president of sales and marketing, as well as two regional sales directors. James (Jim) Jake will lead the sales and marketing team as vice president, bringing with him more than 15 years of medical sales experience and a comprehensive knowledge of specialty care divisions, including neurology, stroke care, cardiac, and ICU.

"Jim Jake's vast experience in the fields of telemedicine and telestroke made him the perfect fit for REACH," Agate said. "Jim already is building an excellent sales and support team to serve new and existing customers, both nationally and internationally."

Most recently, Jake spent three years as northeast vice president of sales at Intouch Health. There, he created telemedicine programs utilizing remote presence robots for applications such as ICU coverage, stroke assessment, ED call panel, med/surg rounding, and outreach programs into hospital systems. Prior to Intouch, he was a senior account executive at Stereotaxis, where he sold and installed magnetic navigation systems for electrophysiology and interventional cardiology.

Along with the added funding and staff, REACH also announced three new customers. St. Joseph's/Candler (SJ/C) in Savannah will use REACH to provide remote stroke evaluation from two affiliate hospitals -- St. Joseph's Hospital and Candler Hospital -- using REACH.

"St. Joseph's/Candler has always been a leader in the acquisition of new technology and we are constantly looking for ways to use that technology in a way that 'reaches' as many patients in need as possible. Given the large region that we serve, it is imperative that we assist other hospitals in outlying counties with the rapid diagnosis and treatment of stroke patients in order to help patients achieve the best outcome possible," said Paul. P. Hinchey, President/CEO, St. Joseph's/Candler. "Through the REACH program, we can now assist those Emergency Departments in the region remotely and save precious time and lives."

Today, 64 hospitals throughout California, Florida, Georgia, New York, Tennessee, South Carolina and Wyoming use the 100% web based REACH telestroke service in a hub-and-spoke model, where specialists at the larger "hub" hospital provide consulting services to smaller "spoke" hospitals for remote evaluation of stroke and other medical conditions. Spoke hospital ER staff use a Web browser running on a laptop embedded in a REACH mobile workstation to initiate a consult with a specialist who is affiliated with the hub hospital. The consulting physician can use any laptop or PC, a standard off-the-shelf webcam, and a broadband Internet connection to communicate with the spoke hospital. The specialist has complete control over the 2-way audio and video communication and can view all patient data and DICOM images, then use the integrated decision support tools to efficiently and effectively evaluate the patient and recommend treatment.

About MCG Health, Inc.

MCG Health, Inc. (d/b/a MCGHealth) is a not-for-profit corporation operating the MCGHealth Medical Center, MCGHealth Children's Medical Center, the Georgia Radiation Therapy Center, and related outpatient facilities and services throughout the state. For more information, please visit

About St. Joseph's/Candler

St. Joseph's/Candler (SJ/C) is a large regional health care provider in Savannah, Georgia that combines high-impact technology, breakthrough clinical treatments, and time-honored compassionate care to create "smart medicine" -- an innovative approach to health and well-being. SJ/C offers local and regional primary care, specialized inpatient and outpatient services at two anchor hospitals, home healthcare services, as well as a wide variety of community outreach and education efforts throughout the region. For more information, please visit

About REACH Call, Inc.

REACH Call, Inc. is a full-service Application Services Provider (ASP) offering the most complete, secure and robust web-based tools powered by integrated audio-visual communication capabilities and decision support algorithms. Founded in March 2006 by Dr. David C. Hess and other leaders at the Medical College of Georgia, REACH Call's telestroke and telehealth solutions provide for remote evaluation and diagnosis of conditions such as stroke. REACH Call's patent-pending technology is the only 100 percent web-based telestroke / telehealth solution currently available on the market. For more information on REACH Call, visit