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Major Brands Go ‘Pink’ to Support City of Hope for National Breast Cancer Awareness Month

September 30, 2008

LOS ANGELES, Sept. 30 /PRNewswire-USNewswire/ — Consumers who wish to support breast cancer research, education and awareness will have a range of items to choose from this October as companies like Paper Mate, Brita and luxury apparel line Lyric Culture brand their items with a pink ribbon. Money from the sale of these items will support City of Hope, a leading cancer research and treatment institution and a National Cancer Institute-designated Comprehensive Cancer Center.

“It’s exciting to see these brands come together to support research that is helping save lives,” said Steve Martin, associate vice president for marketing, City of Hope. “The support of our corporate partners and their customers help our researchers quickly and effectively turn scientific concepts into cures.”

An estimated 182,460 new cases of invasive breast cancer are expected to occur among women in the US during 2008; about 1,990 new cases are expected in men. A growing number of lifesaving cancer therapies are based on research pioneered by City of Hope scientists, including the drugs Herceptin and Rituxan. Herceptin is used in the treatment of breast cancer.

Items available in stores this fall will help consumers get organized, look great and celebrate. These items are expected to raise more than $500,000 for breast cancer programs at City of Hope:

   --  Office products company Newell Rubbermaid's "Pink @ Work" product       line, like Paper Mate's FlexGrip pen and eraser pack; Expo Dry Erase       marker pack; Parker Jotter pink pen; Rolodex pink products; Sharpie       pink permanent markers; Liquid Paper DryLine correction tape; and the       Uni-Ball pink pen;   --  Avery pink and white binders with breast cancer awareness messaging;   --  MVW's Mead, At-A-Glance, Cambridge, Day Runner calendars and journals;   --  Innovera's white and pink Swarovski crystal-encrusted computer mouse;   --  Samsill binders with pink ribbon decor and breast cancer awareness       messaging;   --  OfficeMax's in-store display featuring specially marked leading office       products;   --  Designer apparel line Lyric Culture's "I Will Survive" pink T-shirt       and tank top;   --  Sutter Home's White Zinfandel "Capsules for Hope" program and       professional cyclist Tina Pic promotional fundraising component.   --  Brita's special pink ribbon-themed water pitcher.   --  Living Spaces Furniture "Sleep for the Cure" mattress set promotion.  

For more information about City of Hope and these promotional initiatives, visit http://www.cityofhope.org/crm.

About City of Hope

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit http://www.cityofhope.org/.

   CONTACT   Laura Kim   213-241-7294   lkim@coh.org  

City of Hope

CONTACT: Laura Kim of City of Hope, +1-213-241-7294, lkim@coh.org

Web Site: http://www.cityofhope.org/




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