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Message to Buffalo Residents

October 1, 2008

BUFFALO, N.Y., Oct. 1 /PRNewswire/ — The last decade can be defined by the ups and downs of different fad diets — which seem to go in and out of fashion like shoulder pads and hemlines. Yet, long-term success has been slim. Two out of three Americans remain overweight or obese.

A new campaign crossing the country, the Campaign for Healthy Weight, is rallying Americans behind the healthy weight cause, not just the political candidates, and urging people to think more about their “health” instead of simply a number on the scale. Studies indicate that small, specific changes in physical activity and calorie intake can make a big difference. And, people who maintain a healthy weight are less likely to be at risk for weight-related health conditions, such as heart disease.

People who maintain a healthy weight are less likely to be at risk for weight-related health problems, such as diabetes, heart disease, high blood pressure and some types of cancer. In addition, some studies have linked meeting the recommendations for lowfat and fat free milk along with eating fruits and vegetables to a lower risk for high blood pressure and heart disease, as part of a heart-healthy diet. The American Heart Association 2007 Guidelines for Preventing Cardiovascular Disease in Women emphasize eating fresh fruits, vegetables and lowfat milk and milk products.

Buffalo Residents Pledge to Maintain a Healthy Weight

As part of milk’s proud support for the American Heart Association’s Start! Heart Walks in cities across the country, the Campaign for Healthy Weight will set up headquarters at walk events nationwide to rally Americans to eat right, walk more and milk their diets. Participants at the Start! Buffalo Niagara Heart Walk on October 4, 2008, will be able to join thousands of other Americans who have taken a healthy weight pledge and voted for milk with their upper lips.

   While at the Start! Heart Walk, visitors can:   -- Sample heart-healthy lowfat or fat free milk from Upstate Farms      Cooperative   -- Take a souvenir Milk Mustache photo   -- Speak with Beth Meyer, representative from ADADC   -- Take the Campaign for Healthy Weight pledge   -- Enter for a chance to win a trip to the 2009 Start! Heart Walk in Hilo,      Hawaii    

To learn more about the Campaign for Healthy Weight log onto http://www.whymilk.com/.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com/. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

Milk Processor Education Program

CONTACT: Kristin Lucas, +1-312-988-2064, Cell, +1-312-622-7327,klucas@webershandwick.com, for Milk Processor Education Program

Web site: http://www.whymilk.com/




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