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Mickey Fine Pharmacy & Grill Goes the Distance With Hirshberg Foundation, LA Cancer Challenge

October 6, 2008

Mickey Fine Pharmacy & Grill(TM) (www.mickeyfine.com) and its Exodus Private Training & Pilates Studio(R) (www.exodustraining.com) are supporting The Hirshberg Foundation for Pancreatic Cancer Research, dedicated to finding a cure for Pancreatic Cancer and improving early detection methods.

According to the owners of Mickey Fine and Exodus, “We are supporting The Hirshberg Foundation on every level possible. This year marks the 10th anniversary of a family member’s death from Pancreatic Cancer. We can think of no better way to honor his memory than working with the Hirshberg Foundation in their efforts to fight Cancer.”

The profits from Mickey Fine’s Saturday breakfast and lunch on October 18th will be donated to the Foundation. October 18th marks the first Saturday we will be open for business at our Mickey Fine Grill. We are honored to share this launch with The Hirshberg Foundation in their effort to fight Pancreatic Cancer. Please join us from 8:30am-2pm for our Saturday brunch at Mickey Fine Grill at 433 N Roxbury Drive.

Mickey Fine and Exodus Training are also bringing the largest team to the event this year. The team is reaching out to their internal team and customers to fight this disease. Aaron King, a PES (Performance Enhancement Specialist) and CPT (Certified Personal Trainer) at Exodus Training, who was voted one of the top four trainers in Los Angeles according to LA Confidential Magazine, will be leading our team. We are also proud to announce he will be supporting The Foundation by leading the opening warm-ups for over 3,000 participants.

About Mickey Fine Pharmacy & Grill(TM):

A Beverly Hills icon since 1962, Mickey Fine Pharmacy & Grill is the only original pharmacy with old fashioned soda fountain in all of Los Angeles. Mickey Fine Pharmacy & Grill is located at 433 N Roxbury Drive between Wilshire and Little Santa Monica Boulevards. To better serve our customers, Mickey Fine now has four additional locations including Century City, Westwood and Beverly Hills.

About Exodus Private Training & Pilates Studio(R):

Exodus Private Training & Pilates Studio(R) is the premier private training studio in Beverly Hills. Conveniently located in the Beverly Hills Triangle and one block from Mickey Fine Pharmacy & Grill (TM), Exodus offers personal training, Pilates, yoga, sports rehabilitation and massage services. There is no membership fee and clients pay by the session with trainers matched to meet their individual goals.

About the Hirshberg Foundation:

Founded in 1997, the Hirshberg Foundation for Pancreatic Cancer Research is a national, nonprofit organization dedicated to advancing pancreatic cancer research, and providing information, resources and support to pancreatic cancer patients and their families.

Established by Agi Hirshberg, whose husband Ronald died of pancreatic cancer at the age of 54, the Foundation includes the Ronald S. Hirshberg Translational Pancreatic Cancer Research Laboratory; the Ronald S. Hirshberg Chair in Translational Pancreatic Cancer Research; and the Hirshberg Pancreatic Cancer Information Center.

To date, the Foundation has:

— Raised more than $7.5 million for pancreatic cancer research

— Granted over $500,000 in financial aid for patients

— Provided love and assistance to thousands of patients and their families

— Published 60 research papers in leading medical journals

— Granted $5.3 million for pancreatic cancer research

Foundation Commitments:

— Fund medical symposiums for pancreatic cancer research

— Fund seed grants for new research projects of merit for pancreatic cancer

— Consistently update the pancreatic.org site with the latest news and information

— Host fundraising events to raise awareness and funds for pancreatic cancer

— Provide financial assistance for patients




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