Quantcast

SUPERVALU(R) Announces Sponsorship of American Heart Association’s Go Red for Women

October 6, 2008

SUPERVALU INC.(R) (NYSE: SVU), one of the largest companies in the U.S. grocery channel whose nationwide family of stores includes ACME(R), ALBERTSONS(R), bigg’s(R), CUB FOODS(R), FARM FRESH(R), HORNBACHER’S(R), JEWEL-OSCO(R), LUCKY(R), SHAW’S(R), SHOP ‘N SAVE(R) and SHOPPERS FOOD & PHARMACY(R), announced today its new support of the American Heart Association’s Go Red For Women to educate women about the risk factors for heart disease and to urge them to take action to reduce their personal risk. SUPERVALU has signed on as a national supporter of Go Red For Women through 2011.

“SUPERVALU is proud to support the American Heart Association in their commitment to protecting the health of all women by raising awareness of the risk of heart disease and providing information on how to reduce your risk,” said Jeff Noddle, SUPERVALU chairman and CEO. “While heart disease is the number one killer of women in the United States, it is also largely preventable, and SUPERVALU is pleased to support the efforts of Go Red For Women to promote heart-healthy living for women across the country.”

Health and nutrition is one of SUPERVALU’s designated areas of focus for its charitable giving and volunteer activities, along with hunger relief and environmental stewardship. SUPERVALU is planning activities to raise awareness among its customers and to engage its 190,000 associates in support of Go Red For Women, including in-store promotions, advertising, and events. SUPERVALU retail stores will also display featured products that fit into a heart-healthy lifestyle as well as other Go Red For Women information. Activities are expected to begin in early 2009.

“Our new relationship with SUPERVALU will allow us to reach even more women as we fight their number one killer, heart disease” said David Josserand, American Heart Association Board Chairman and Chief Strategic Officer of The Dalton Agency in Jacksonville, Fla. “We are grateful for SUPERVALU’s enthusiasm and dedication to this cause, which will provide support to Go Red For Women, so more resources can be made available that give women the knowledge to make life-saving choices everyday.”

Go Red For Women challenges women to know their risk for heart disease and to take action to reduce their personal risk. Furthermore, the cause plays a leading role in providing women with the tools they need to lead heart-healthy lives. Using the Go Red Heart CheckUp, women can go online and provide key health numbers and lifestyle information to learn their 10-year personal risk for heart disease. The assessment provides a report that women can use as a guideline for discussing heart health with their doctor and then put that awareness into action by developing a personal health plan that matches their individual needs.

“As one of the country’s largest grocery retailers, SUPERVALU is dedicated to supporting programs that educate and promote healthy lifestyles and nutrition,” said Pam Knous, SUPERVALU executive vice president and chief financial officer, chair of last year’s Twin Cities Go Red For Women Campaign, and member of the American Heart Association’s Operating Committee. “Go Red For Women provides the information and the tools to empower women to make lifesaving choices about their health.”

According to the American Heart Association, more than 42 million American women are living with one or more types of cardiovascular disease, yet only one in five women view heart disease as their greatest health threat. Each year, cardiovascular disease kills approximately 460,000 women – almost one per minute – and more than the next five causes of death combined, including cancer. Learn more and take the Go Red Heart CheckUp at www.GoRedForWomen.org.

About SUPERVALU INC

SUPERVALU INC. is one of the largest companies in the United States grocery channel with estimated annual sales of $45 billion. SUPERVALU holds leading market share positions across the U.S. with approximately 2,500 retail grocery locations. Through SUPERVALU’s nationwide supply chain network, the company provides distribution and related logistics support services to more than 2,500 independent retailers and other grocery endpoints across the country. SUPERVALU has approximately 190,000 employees. For more information about SUPERVALU visit www.supervalu.com.

About Go Red For Women

Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease — the No. 1 killer of women. We want millions of women across America to take heart disease personally. Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. Go Red For Women is nationally sponsored by Macy’s and Merck & Co., Inc.




comments powered by Disqus