Sun Healthcare Group, Inc. Announces Rebranding and New Mission Statement
Posted on: Monday, 6 October 2008, 09:00 CDT
Sun Healthcare Group, Inc. (NASDAQ: SUNH) announced today that it will be introducing a new visual identity, replacing its nearly 15-year look, for most of its business lines. This rebranding will be implemented during the next quarter.
The new logo, a sun resting in the palm of a hand, reflects the company's new mission statement: Caring is the Key in Life. "While we are not changing the essence of our mission, which is to provide ethical, quality care for our patients and residents, we are changing how we talk about it. Our old statement was too long, and, as often happens with mission statements, no one could remember it," said Rick Matros, Sun's chairman and CEO.
The logo will be applicable to Sun as well as SunBridge Healthcare Corporation and its affiliated companies, which operate long-term and post-acute care centers in 25 states, and SolAmor Hospice, which provides hospice care in six states. SunDance Rehabilitation Corporation, which provides rehabilitation therapy, will be embracing a variation of the new logo. CareerStaff Unlimited, Inc., which provides medical staffing, will continue to use its unique logo to reinforce its business growth.
"As a result of Sun's acquisition activity, different brands have been utilized throughout the company," explained Matros. "These various brands do not serve the company well either from a marketing perspective or from a cultural one. Our new branding will serve as a unifying event, allowing new employees, whether they came to Sun through acquisition or otherwise, to relate to the company in a unified fashion, and will provide our centers and other business segments an opportunity to reintroduce themselves to the communities in which they serve."
"We felt we needed a logo that better represented, both in its color and symbolism, our new mission statement," said Matros. "Our new colors and our new logo, a hand holding the sun, represent the act of caring by providing support to all whom we serve with a sense of warmth. Furthermore, by bringing that caring attitude to everything we do, we live out our mission."
The new logo replaces a gold sun in a purple box, a design introduced in the mid-90s.
About Sun Healthcare Group, Inc. and SunBridge Healthcare Corp.
Sun Healthcare Group, Inc., with executive offices in Irvine, California, owns SunBridge Healthcare Corporation and other affiliated companies that operate long-term and postacute care centers in many states. In addition, the Sun Healthcare Group family of companies provides therapy through SunDance Rehabilitation Corporation, hospice services through SolAmor Hospice and medical staffing through CareerStaff Unlimited, Inc.
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SOURCE: Sun Healthcare Group, Inc.
Source: MARKET WIRE
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