Consumers Tired of ‘Overload’ of Healthy Eating Advice

HEALTHY LIFESTYLES

A report suggests that almost half of the adults in the UK feel they are being bombarded with too much advice about healthy eating.

The report by market analysts Mintel suggests that anyone advising the public on nutrition needs to be aware that many – 48 per cent – are unreceptive to nutrition advice because they feel they are suffering a health education Overload’.

The research also showed that many adults were confused about what constitutes healthy food. About seven in 10 said ‘it is hard to know which foods are healthy as advice from experts keeps changing’, while almost three in five said ‘it is difficult to work out if foods are healthy from the labels or information on the pack’.

James McCoy, analyst for Mintel, said: ‘Today, there is a wealth of information which bombards the public in matters of health and diet, and given the complexity of many of these issues, it is hardly surprising that so many consumers feel confused. It seems they may now be in “switch off mode” when it comes to this advice.’

However, the research also suggested that increasing numbers of consumers do take a close interest in their diet and overall health.

‘These Britons will be more discerning about the food they put on their plate, be it for themselves, their partners or their family as a whole,’ said Mr McCoy

Copyright TG Scott & Son Ltd. Jun 2005