Performance Health Technologies Participates in Interactive Metronome Sales Conference to Launch “Movement,” a Sales and Marketing Initiative
Robert D. Prunetti, CEO of Performance Health Technologies, Inc. (OTCBB: PFMH), joined its sales, marketing and distribution partner, Interactive Metronome (IM), during a two-day sales conference in Fort Lauderdale, Fla., to personally demonstrate the company’s Core:Tx(R) rehabilitation technology and gather important feedback from the national IM sales force. The conference provided both PHT and IM with critical information which will be used to launch a marketing and sales blitz slated for the fourth quarter of this year.
“Movement,” the name given to the initiative, will focus on utilizing field information gathered from “pilot trials” at various rehabilitation centers, in-service training sessions with rehab professionals, combined with sales presentations to sharpen sales techniques. Additionally, “Movement” will provide feedback for the development of certification courses for Core:Tx(R), software enhancement design for easier use, and will identify greater opportunities for sales. “Movement,” which includes adding a team of in-house sales professionals, is expected to lay the groundwork in Q4 of this year for meeting sales projections beginning January 2009.
Used under the guidance of a therapist or healthcare professional, Core:Tx(R) turns rehabilitation into a wireless, game-like challenge that is entertaining and works for a variety of patients recovering from neuromuscular conditions, as well as joint injuries. The readily adaptable Core:Tx(R) system enhances existing rehabilitation with both preventative and strengthening protocols.
PHT entered into a distribution agreement one year ago with Interactive Metronome (IM), a leader in the interactive therapy market, as previously disclosed in PHT’s form 10SB, to sell and distribute Core:Tx(R) to its network of over 30,000 physical therapists and leading healthcare institutions, including LifeCare, The Veteran’s Administration, and HealthSouth (NYSE:HLS). Based in Birmingham, Ala., HealthSouth is the nation’s largest provider of inpatient rehabilitation healthcare services.
“Over the years, physical and occupational therapists have been searching for new ways to treat neuromuscular deficits,” said Al Guerra, Vice President of IM. “Clinicians have found that patients suffering from neurological disorders respond well to game-like programs because the software and hardware system interfaces with the patient, giving him or her real-time feedback on the position and movement of selected joints. The system engages the patient, while at the same time provides the clinician with valuable objective data on the patient’s performance and abilities. IM believes the qualities of the Core:Tx(R) system will make the product an invaluable tool for professionals in rehabilitation therapy. ‘Movement’ will begin the adoption process.”
“The conference was informative as well as exciting, given the positive feedback coming from the sales and marketing team,” Robert D. Prunetti, CEO of Performance Health Technologies stated. “The anticipation of our new sales initiative, ‘Movement,’ has created a real buzz, and we believe it will position PHT well to meet its goals for 2009.” Fran Hackett, PHT sales consultant and creator of “Movement” was also on hand for the conference.
About Performance Health Technologies, Inc.
Performance Health develops and markets performance evaluation and rehabilitation products that monitor and guide exercise and give real-time motivational feedback. Additional information can be obtained by calling the Company’s headquarters in Trenton, N.J., 609-656-0181, and through the Company website www.performancehealth.com.
About Interactive Metronome, Inc.
Interactive Metronome, Inc. is based in Weston, Fla. The company offers its patented Interactive Metronome(R) treatment through a network of 30,000 therapists in clinics, hospitals and universities throughout North America, and in 33 countries worldwide. PHT entered into a distribution agreement with Interactive Metronome (IM), a leader in the interactive therapy market, in February of this year, as previously disclosed in PHT’s form 10SB, to sell and distribute Core:Tx(R) to its existing network of over 4,000 physical therapists, as well as develop and implement a related Continuing Medical Education (CME) credit curriculum and certification. For more information, please visit: http://www.interactivemetronome.com/IMPublic/Home.aspx.
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