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Last updated on April 19, 2014 at 18:42 EDT

WellPoint’s Braly Commits $300,000 to Attract Top-Level Giving to United Way

October 14, 2008

INDIANAPOLIS, Oct. 14 /PRNewswire/ — United Way of Central Indiana’s (UWCI) progress toward its $40 million goal received a boost today with the announcement of the annual campaign’s largest individual pledge so far from WellPoint, Inc., president and CEO Angela F. Braly and her husband, Doug.

The Bralys will give $100,000 a year for three years as part of United Way’s plan to increase membership in its two fastest-growing giving groups: The Tocqueville Society, whose members commit to give at least $10,000 each year, and The Women’s Initiative, where membership begins at $2,500 per year.

The Braly gift will be used to encourage new “leadership” level contributions that could generate nearly $1 million in new funding for United Way’s priorities: sustaining vital human services and helping kids enter school ready to learn and graduate ready to earn.

“Doug and I are honored to be able to encourage others to give to United Way and the outstanding programs it supports,” said Angela Braly. “United Way’s efforts are even more important in these economic times and, now more than ever, it is essential that we all give in a way that can have a profound impact on our community.”

Sam Odle, UWCI’s campaign chair and executive vice president and chief operations officer, Clarian Health, said growth of the top tier of givers is key to reaching the $40 million goal.

“The Bralys’ generosity is a real dose of hopefulness in this challenging economic climate,” said Odle. “This incentive makes United Way’s already first-class philanthropic value even better.”

United Way’s plan is to attract 500 members in each group. Currently, there are 354 in the Women’s Initiative and 360 in Tocqueville Society.

The Angela and Doug Braly Philanthropic Empowerment Match will, for the first year, pay half the minimum gift to become a member of Tocqueville and do the same for new Women’s Initiative members.

In addition, the Bralys have included a special provision for women under 40 to join The Women’s Initiative with an initial gift of $1,000. This is a reflection of the Bralys’ commitment to provide young women with a powerful mentoring opportunity — both philanthropic and professional. In the second and third years, new members must commit to increase their gifts to the full contribution.

UWCI’s Women’s Initiative was created in 2003 by two other local executives, Ron Dollens, then CEO of Guidant Corporation and United Way’s annual campaign chair, and Alecia DeCoudreaux, executive at Eli Lilly & Co. The Tocqueville Society is a national philanthropic organization that is more than 20 years old in Central Indiana.

United Way of Central Indiana

Serving six Central Indiana counties, United Way of Central Indiana (UWCI) helps sustain vital human services by working exclusively with proven human service agencies that direct life-changing opportunities. UWCI also helps reduce the needs of future generations by helping ensure that kids enter school ready to learn and graduate ready to earn.

About WellPoint

WellPoint, Inc. is the largest health benefits company in terms of medical membership in the United States. WellPoint is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about WellPoint is available at http://www.wellpoint.com/

WellPoint, Inc.

CONTACT: Mary L. Kinney, Public-media relations manager,+1-317-921-1224, +1-317-984-2727 after hours, mary.kinney@uwci.org, forWellPoint, Inc.; or Cheryl Leamon of WellPoint, Inc., +1-317-488-6748,cheryl.leamon@wellpoint.com

Web site: http://www.wellpoint.com/