October 16, 2008

Armour-Eckrich Signs Fitness Expert Kathy Kaehler As Spokesperson for Healthy Ones(TM)

LISLE, Ill., Oct. 16 /PRNewswire/ -- Armour-Eckrich Meats LLC, one of the nation's most respected and well-known premium meat product companies, is proud to announce fitness expert Kathy Kaehler as the spokesperson for their Healthy Ones(TM) brand. Healthy Ones, a line of American Heart Association certified lunchmeat products, will debut a mom-to-mom focused advertising and public relations campaign in January 2009. Kaehler, the mother of three boys, will be the centerpiece of the campaign -- promoting Healthy Ones products including ham, turkey breast, chicken breast, hot dogs and sausage.

"We know that moms want to set a good example for their families, especially when it comes to nutrition and health," said Mike Brown, President of Armour-Eckrich Meats LLC. "And Healthy Ones is a mom-worthy meal because our premium deli taste comes with reduced fat, cholesterol and sodium. We believe Kathy Kaehler's approach to life -- balancing family, happiness, health and nutrition -- will resonate with busy moms across the country. Her passion for family, nutrition and fitness make her a perfect match to represent the Healthy Ones brand."

Kaehler is a best-selling author, celebrity trainer, spokesperson and mother. She appeared on the "Today" show for 13 years as the program's fitness correspondent while training such celebrities as Julia Roberts, Michelle Pfeiffer, Cindy Crawford, Claudia Schiffer and Kim Basinger. Her workouts and training tips frequently appear in magazines including: In Style, Us Weekly, Self, Shape and Fitness. She is a regular contributor to MSNBC.com and writes a monthly syndicated column for the Los Angeles Daily News. Beyond imparting the latest in fitness workouts, this lifestyle expert has tackled such subjects as multi-tasking, stress management, nutrition and life satisfaction.

"Adopting a lifestyle that incorporates fitness, good nutrition and a positive outlook is important for all of us," said Kaehler. "But as a busy mom, this balance is often difficult for me and for so many moms to achieve. That's why I incorporate Healthy Ones products into my own family's meals. Healthy Ones lunchmeats provide a practical way to provide great taste with a nutritional profile I feel good about serving."

Healthy Ones offers dozens of products in the refrigerator case and at the deli counter. All of the products are made from naturally lean, premium quality cuts of meat and certified by the American Heart Association. These low fat, low cholesterol and low sodium meal solutions are a delicious option the entire family can enjoy.

"Kathy Kaehler delivers a positive and realistic image for moms and brings a new level of energy to the Healthy Ones brand," said Charles Gitkin, Vice President of Marketing and Research and Development at Armour-Eckrich Meats LLC. "Healthy Ones is devoted to families living happy, healthy, balanced lives. We are thrilled to have a spokesperson who shares our philosophy and connects with our target consumers: moms."

About Armour-Eckrich

With more than a century of experience, the Armour and Eckrich brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausages, bacon and pepperoni, Armour-Eckrich is an important part of mealtime for consumers nationwide. In addition to the Armour and Eckrich brands, Armour-Eckrich offers consumers several national and regional brands such as Margherita, LunchMakers, Mayrose and Schickhaus. For more information visit http://www.armour-eckrich.com/.

Armour-Eckrich Meats LLC

CONTACT: Amy Idzik, +1-312-222-7476, [email protected], forArmour-Eckrich Meats LLC

Web site: http://www.armour-eckrich.com/