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Expresso Fitness(R) Launches New Generation of Web-Enabled Cardio Bikes

October 16, 2008

SUNNYVALE, Calif., Oct. 16 /PRNewswire/ — Expresso Fitness(R), the leading supplier and developer of interactive cardio fitness systems, today announced the launch of their third generation of upright bikes (the S3u(TM)) and second generation of recumbent bikes (S3r(TM)). In keeping with Expresso’s tradition of creating innovative, premium products, the two new models integrate high-quality fitness with sophisticated computer systems to provide true exertainment.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081016/AQTH042LOGO)

“The development of the new Expresso Bikes demonstrates our promise to help exercisers achieve their personal fitness goals through motivating and engaging virtual programs,” said Brian Button, CEO of Expresso Fitness. “Additionally, it communicates that exergaming is more than just a trend. It is a consumer demand and a shift in the way exercisers view fitness.”

The new Expresso Upright and Recumbent Bikes offer enhanced features and functions designed to immerse you in your workout.

— Best-in-Class Video Screen: An exceptional viewing experience with the largest screens in the industry, boasting a 19″ widescreen LCD at an angle ideal for upright and recumbent biking.

— Improved Ergonomics on the Upright: More dynamic shifting functions, which are now conveniently located on the handlebars.

The new Expresso Upright and Recumbent Bikes engage both the body and mind by bringing the adventure of outdoor riding indoors and allowing users to race in over 30 virtual tours, access chases or watch TV. All Expresso Bikes are automatically and continuously refreshed with new workouts and programs, keeping exercisers engrossed.

Expresso riders experience better training results than those using ordinary stationary bikes because they are able to personalize and track their workouts. All Expresso Bikes monitor personal data such as heart rate, power and calories burned for the duration of each ride, offering gym-goers the most superior fitness capabilities available. Additionally, they offer riders the option to race against their best personal time with the ghost ride feature, use a pacer to gauge their progress or compete in real-time against virtual competitors, friends or members within the same fitness facility. After working out, riders can visit http://www.expresso.net/ to monitor their progress or see how they compare to on the global and facility-based leader boards.

New Expresso Upright and Recumbent Bikes are available for purchase now and are located at fitness facilities across the country. For more information, please visit http://www.expresso.com/.

About Expresso Fitness(R)

Expresso Fitness(R) was founded in 2003 with the mission of satisfying an exerciser’s need for an engaging and effective cardiovascular fitness experience. The company leverages the benefits of superior interactive technology at an affordable cost to provide the health, sports and fitness industry with fully integrated, commercial-grade virtual reality-enhanced cardio fitness systems that are revolutionizing indoor exercise. Expresso systems are sold to fitness facilities and consumers in North America, Europe and select international locations.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081016/AQTH042LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Expresso Fitness

CONTACT: Katie Williams of Formula PR, +1-619-234-0345,williams@formulapr.com, for Expresso Fitness

Web site: http://www.expresso.com/




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