October 16, 2008

Movember Puts the Moustache Back on the Face of America

LOS ANGELES, Oct. 16 /PRNewswire/ -- Many great American Presidents have sported iconic moustaches while in office including Chester Arthur, Grover Cleveland, Theodore Roosevelt, and William Taft. Movember, a global charity event that invites men to grow moustaches (or Mos) for the month of November, shows what Senators Barack Obama and John McCain would look like with Mos of their own and invites Americans to join the Movember 'mo'-vement by casting their vote for the Presidential candidate with the best Mo.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081016/LATH042)

For far too long men have avoided discussing seemingly embarrassing health issues, specifically the topic of prostate cancer. It's time that men face the facts. Prostate cancer is the most common non-skin cancer in America, affecting one in six men. Older men and African American men are statistically more likely to develop prostate cancer, so both Presidential candidates exhibit risk factors for developing the disease.

Help change the face of men's health by supporting the Movember team of the candidate who you think sports the best Mo or by starting your own team.

   Team MoBama: http://us.movember.com/mospace/1331981    Team MoCain: http://us.movember.com/mospace/1337466    What Is Movember?  

Movember, the month formerly known as November, has emerged as an annual charity 'mo'-vement committed to changing the way men think about, discuss and treat their own health issues by bringing back the moustache. Movember challenges men to grow a Mo (Aussie slang for moustache) for one month only, November, where the hairy ribbon will become the centrepiece for a conversation about formerly taboo topics.

To participate, men can register at http://www.movember.com/ and create a profile to showcase their Mo-growing effort and collect donations for the Prostate Cancer Foundation. On the first day of Movember, with a clean-shaven face, Mo Bros will begin the month-long journey of growing and grooming their Mo. The Mo thus becomes a conversation piece for Mo Bros to talk with family, friends, co-workers and even strangers about their passion for men's health issues and the importance of prostate cancer research.

"When I heard about Movember, my first thought was, 'What a great way to support my uncle, who has spent the last two years battling prostate cancer,'" commented Mo Bro Jack Choate of Santa Monica, Calif. on why he became involved. "My second thought was, 'Who doesn't want a valid reason to grow a moustache?' My uncle and I are counting down the days until next Movember to do it all over again."

To achieve the perfect Mo you need the right tools. "Whatever your personal Mo style, your masterpiece will be well-maintained with a good quality facial trimmer, like a Philips Norelco. The shape and style are only limited by your imagination," advises Rodney Cutler, Philips Norelco grooming expert and owner of Cutler Salons in Miami and New York City.

This year's United States campaign will be sponsored by Philips Norelco, Canadian Club Whisky, Playboy, and DC Shoes.

About Movember

Movember is a global charity event that invites men to grow moustaches (or Mos) for the month of November. The moustache serves as the 'hairy ribbon' and the vehicle by which participants in Movember raise funds and awareness for men's health -- specifically prostate cancer. Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness about prostate cancer among males age 25 to 40. Prostate cancer is the most common non-skin cancer in men. One in six American men will be diagnosed with the disease in their lifetime, and cases are expected to double over the next 15 years. This makes it the number one cancer threat to the lives and health of men in the country. Funds raised by Movember go directly to the Prostate Cancer Foundation and will be invested in some of the most promising prostate cancer research being conducted in the world today. The goal is to find new and better ways to prevent, detect and treat prostate cancer ... and one day find a cure. Since Movember's inception in 2003, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research. For more information please visit http://www.movember.com/.

    Media Contact:    Kristin Small    Manning Selvage & Lee    323.866.6061    [email protected]  

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081016/LATH042AP Archive: http://photoarchive.ap.org/PRN Photo Desk, [email protected]


CONTACT: Kristin Small of Manning Selvage & Lee, +1-323-866-6061,[email protected], for Movember

Web site: http://www.movember.com/