October 20, 2008

Avidas Pharmaceuticals Launches Vitaphenol(R)

DOYLESTOWN, Pa., Oct. 20 /PRNewswire/ -- Avidas Pharmaceuticals announced today that it has launched the Vitaphenol(R) Skin Care Collection, a new and unique hybrid of medically directed compounds offering the most potent and visible solution for anti-aging.

The Vitaphenol(R) Complex was developed and researched by top anti-aging skin care experts, led by world-renowned dermatologist and cosmetic surgeon Mitchel P. Goldman MD and Dianne York-Goldman, founder of "You Glow Girl" and CEO of DYG Mineral Makeup.

The Vitaphenol(R) skin-perfecting complex visibly and powerfully repairs past skin damage and protects against future oxidative damage thanks to the innovative combination of high potency medically compounded antioxidants:

-- Mangosteen, a newly discovered anti-oxidant powerhouse with a high level of xanthones, compounds found to exceed the antioxidant powers of vitamins E or C.

-- Pomegranate, an intensive antioxidant which has been shown to topically boost sun protection.

-- Green and White Teas, fundamental polyphenol antioxidants whose importance is long established, are found in the Vitaphenol(R) Complex in their purest forms.

"Skin is attacked by free radicals caused by pollution, sun and daily environmental stress" stated Charles Pamplin III, MD, Chief Medical Advisor for Avidas. "When used as directed Vitaphenol(R) frees the skin to repair, protect and visibly anti-age itself."

The Vitaphenol(R) Skin Care Collection is supported by clinical studies. The Collection includes a highly effective and unique line of products: Vitaphenol(R) Ultra Gentle Daily Cleanser, Vitaphenol(R) Anti-Aging Toner, Vitaphenol(R) Daily Defense Cream, Vitaphenol(R) Sheer Moisturizer, Vitaphenol(R) Fortified Moisturizer, Vitaphenol(R) Oil-Free Anti-Aging Concentrated Serum and Vitaphenol(R) with Cellustructure Rejuvenating Serum (CRS). Vitaphenol(r) with CRS harnesses the power of Vitaphenol(R) Complex, TGF Beta-1, a chemical messenger that demonstrates a profound visible reduction in lines and wrinkles and a 7.5% concentration of highly stabilized L-Asorbic acid which is important to maintain healthy skin elasticity and texture.

"Vitaphenol(R) is a state-of-the-art addition to our portfolio of physician-directed products," stated Dan McCall Chief Operating Officer for Avidas. "We have a highly experienced team of skin care representatives who are excited to introduce the antioxidant anti-aging benefits of Vitaphenol(R) to dermatologists and plastic surgeons."

The Vitaphenol(R) Skin Care Collection delivers measurable results and is an ideal complement to cosmetic procedures before, after and in between such procedures. Vitaphenol(R) will be sold exclusively to physicians and medical skin care centers for patients seeking their best skin.

About Avidas:

Avidas Pharmaceuticals is a privately held company focused on the therapeutic areas of dermatology, women's health and endocrinology. The company acquires, develops, and maximizes the potential of acquired products through focused selling and precision marketing. The Company is headquartered in Doylestown, PA. http://www.avidaspharma.com/

About Dr. Mitchel P Goldman, MD:

Dr. Goldman is a double board certified dermatologist and cosmetic surgeon who is especially renowned for his pioneer research of multiple laser techniques and skin rejuvenation. Dr. Goldman is the current Clinical Professor of Dermatology/Medicine for the University of California, San Diego and has written 18 medical textbooks on cosmetic and laser surgery and over 300 peer-reviewed medical publications, several of which are considered definitive medical texts in their respective fields.

About Dianne York-Goldman:

Dianne York-Goldman is the CEO of DYG Mineral Makeup and the founder of "You Glow Girl!," a teenage skin care company. She is the author of "Beauty Basics for Teens," a book for teenagers regarding skin care and self-esteem. Dianne has also authored "Fun in the Sun Safely" that was awarded the distinguished Gold Triangle Award from the American Academy of Dermatology and has co-authored "You Glow Girl! The Ultimate Health and Skin Care Guide for Teens" with Dr. Mitchel Goldman. She lectures around the country about healthy skin care and beauty and serves on the advisory panel for Healthy Skin and Hair.

Vitaphenol(R) is a registered United States trademark of La Jolla Spa MD, Inc.

   Contact:   Greg Gironda   Avidas Pharmaceuticals, LLC   267-895-1755   [email protected]    

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Avidas Pharmaceuticals, LLC

CONTACT: Greg Gironda of Avidas Pharmaceuticals, LLC, +1-267-895-1755,[email protected]

Web site: http://www.avidaspharma.com/