October 20, 2008

Cosmetic Doctors Seek Focused Marketing Strategies That Deliver a Strong Return on Their Investment to Help Offset the Economic Downturn

NEW YORK, Oct. 20 /PRNewswire/ -- A new website from Castle Connolly, http://www.americascosmeticdoctors.com/, profiling more than 5,000 screened physicians qualified to deliver cosmetic care - screened and vetted by a physician-directed research team and available free to the public - offers doctors an unique opportunity for enhanced biographical profiles and lead generation tools.

While plastic surgery procedures maintained steady growth in 2007 and cosmetic plastic surgery spending increased 9 percent to $12.4 billion (American Society of Plastic Surgeons), physicians specializing in medical and/or surgical cosmetic procedures are now being impacted by the economic downturn just like any other profession or business. With increasing competition from other physicians not specifically trained in these areas of expertise, it becomes even more important for appropriately trained and qualified doctors to find affordable strategic marketing approaches to consumers that will produce a strong return on their investment.

AmericasCosmeticDoctors.com , a newly-launched website developed by Castle Connolly Medical Ltd, (publisher of America's Top Doctors(R)), is the ONLY website that profiles more than 5,000 physicians whose credentials were screened by a physician-directed research team to be certain they are qualified to deliver cosmetic care. And thousands more appropriately trained, qualified and screened dermatologists, plastic surgeons, otolaryngologists with training in facial plastic surgery and occuloplastic ophthalmologists will be vetted, and added to the site in the coming months. This vetted directory is totally free of charge for consumers to view and basic profiles are offered free to all qualified physicians. Opportunities for enhanced profiles with physicians' photos, weblinks to their practice websites, and lead-generation tools that will connect prospective patients to the doctors are available on a fee basis.

About Castle Connolly Medical Ltd.

Castle Connolly Medical Ltd. was founded in 1991 by John K. Castle, (Chairman) and John J. Connolly, Ed.D. (President and CEO). It achieves its mission to be America's trusted and authoritative source for identifying quality healthcare information through: publication of its acclaimed consumer guides, such as America's Top Doctors(R) America's Top Doctors(R) for Cancer, and America's Cosmetic Doctors & Dentists (co-authored by Wendy Lewis); its online Top Doctors database; "Top Doctors" features in conjunction with numerous leading national and regional magazines and publications; and, various consumer and business-oriented online partnerships.

For further information contact: Jennifer Mojave, Corporate Services Manager, (212) 367-8400 ext. 35; [email protected] to list your professional biography on http://www.americascosmeticdoctors.com/.

Castle Connolly Medical Ltd.

CONTACT: Jennifer Mojave, Corporate Services Manager, +1-212-367-8400ext. 35, [email protected]

Web Site: http://www.americascosmeticdoctors.com/http://www.castleconnolly.com/